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Building an Online Swap Shop

Harvard Business School - 2011-06-21

thredUP, a children’s clothing swap Web site cofounded by HBS classmates James Reinhart and Chris Homer (MBA ’09), expanded into toys last fall, just in time for the holidays. Shoppers had already begun swapping toys on the site, the L.A. Times reported (December 18, 2010), prompting thredUP to launch the new exchange...

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