Back-to-School with thredUP and Cradles to Crayons
Cambridge, MA - 2010-08-02
Clothing exchange company partners with local nonprofit to raise money for kids clothing and school supplies
Cambridge, MA- thredUP, the premier peer-to-peer online kids clothing exchange, today announced a partnership with Cradles to Crayons to provide underprivileged children with back-to-school clothing and supplies.
Cradles to Crayons provides new and gently-used essentials, including clothes, shoes, books, and toys, to children living in homeless or low income situations. "For the families we serve, buying back-to-school items such as new clothing or a backpack is often not an option," says Lynn Margherio, Founder & CEO of Cradles to Crayons. "Cradles to Crayons is proud to partner with thredUP to provide disadvantaged children with the basic essentials they need to thrive."
Throughout the month of August, thredUP will donate $1 to Cradles to Crayons for every transaction on the swap site. thredUP will also promote this campaign at BlogHer, a major blogger convention on August 6-7. BlogHer attendees are encouraged to stop by the thredUP booth and make a "Green School Year Pledge," vowing to reduce, reuse or recycle kids clothing and school supplies this year. For every signature secured at the event, thredUP will donate an additional $1 to C2C.
"As America's #1 online kids clothing swap, thredUP was founded on a very simple yet common problem: Clothes don't grow, and Kids do," notes James Reinhart, Chief Knitwit of thredUP. "We are thrilled to support a cause that aims to provide children with the resources they need, as they grow."
According to the National Retail Federation, the average family with school age children spends about $600 on back to school items. thredUP provides tremendous value to families looking to save money this back-to-school season. The unique swapping platform gives customers the ability to exchange outgrown kids clothing for back-to-school gear that fits - all online, without leaving the house. The service has already helped parents save an estimated $350,000 on kids clothing.
About thredUP
thredUP.com is the brainchild of co-founders James Reinhart, Oliver Lubin, and Chris Homer. Both Reinhart and Homer are recent graduates of the Harvard Business School and all three developed the idea in the Spring of 2009. thredUP aims to help parents "conveniently exchange outgrown kids clothing for clothes that fit." The company is currently based in Cambridge, MA and is advised by current Netflix CEO Reed Hastings.
About Cradles to Crayons
Founded in 2002, Cradles to Crayons (C2C) is an innovative Quincy-based nonprofit organization that equips children living in homeless or low income situations with the basic essentials they need to feel safe, warm, ready to learn and valued. While meeting the immediate needs of disadvantaged children, C2C also sets a foundation for lasting change by providing meaningful, tangible volunteer opportunities to thousands of individuals and hundreds of organizations each year.
