Amount people saved shopping thredUP instead of retail
Amount people earned selling their clothing to thredUP
Number of brands sold on thredUP
(compared to 1,500 currently on Nordstrom.com)
Percentage of customers shopping at thredUP on a mobile device
Percentage of holiday thredUP shoppers who purchased gifts on the site
The numbers are in and the savings are significant! Nearly 10,000 U.S. cities have adopted fashion resale online, saving over $20M collectively in 2013. Savvy shoppers are consistently turning to the Web for the best prices on high-quality secondhand clothing, and to clean out their closets for cash.
Residents of the following 10 cities proved to be the most fervent adopters of online fashion resale, collectively saving nearly $1.8 million buying and selling clothing on thredUP in 2013.
also a 2012 Savviest City winner
The regional trends didn’t stop with savings. We found some city-wide style trends that were worth reporting, too:
Brooklyn tops this list, too, which is no surprise given its nationally renowned street style and love of vintage fashion. Brooklynites purchased the largest quantity of designer brands, including pieces by Stuart Weitzman, Missoni and Dolce & Gabbana on thredUP.
Dressed to Impress
Pleasant Shade, TN
Pleasant Shade families care about looking their best! These Tennessee residents bought the most formal attire like women’s cocktail dresses, high heels, and kids' dresses, sport coats, button-downs and ties.
Fit and Fashionable
Weston is known for being family-oriented and now it can be known for being fit, too! Shoppers from Weston purchased the most exercise clothing and activewear like yoga pants and running tops on thredUP.
Just far enough outside of L.A., Fontana has a style of its own: preppy! These Californians purchased the most polos, button downs, blazers and cardigans over any other U.S. city in 2013.
Residents of this Philly suburb love finding a good bargain on shoes. The area may be most well-known for its Amish culture, but thredUP will remember Lancaster as the town we shipped the most pairs of shoes to in 2013!
Top three patterns purchased across the U.S. in 2013: Stripes, Florals, Plaids
With savings up to 90% off retail, there’s really not a bad deal in the house, however, some brands offer consumers the crème de la crème of bargains. Not surprisingly, premium brands dominate this category with the largest number of dollars saved per item and steepest percentage discount.
AVG. Retail Price
Avg. Thredup Price
AVG. Buyer Savings
Theory, Ellie Tahari, Diane von Furstenburg
Marc Jacobs, Rebecca Taylor, Tory Burch
Mama to Be:
Pea in the Pod, Mimi Maternity
Cool and Casual:
James Perse, C&C California, J. Crew
Trendy and Hip:
Topshop, Zara, Aqua
At the Gym:
Nike, Lucy, PUMA
AVG. Retail Price
Avg. Thredup Price
AVG. Buyer Savings
Janie and Jack Ralph Lauren
LL Bean, Lands’ End
Casual Play Clothes:
Gymboree OshKosh B'gosh Levi’s
also a 2012 Resale Brand Winner
Cars and jewelry aren’t the only items that retain value for resale! The following brands have proven to hold up through wash cycles and remain coveted by shoppers after their first purchase date – which means you can recoup a higher percentage of your original investment when it comes time to sell. In 2013 thredUP paid sellers more money upfront for the following brands because we know they sell quickly with an elevated price tag.
Some brands sell immediately – within hours of being listed! Customers understand the tremendous value in buying them resale and grab pieces with these labels the moment they see something in their size. We share a mix of the fastest-selling ready-to-wear, activewear, footwear and maternity brands below.
We’ve noticed trends in the types of products that were most sought-after in 2013, too: shoes, accessories, seasonal pieces, outerwear, dresses and activewear were the most popular categories. And our shoppers pay attention to the fashion trends! Designer jeans, poncho sweaters, leather jackets (pants and skirts, too) were some of the items that flew off our “e-shelves”!
Designer brands comprised a high percentage of the 2013 Resale Brand Winners, which we aren't letting go unnoticed. In spring 2014 thredUP will debut thredUP X, a premium shop featuring on-trend pieces exclusively from designer brands.
Trendy Fashionista — $1,248 Savings
This fashion-forward gal must have the latest looks coming off the runways, but doesn’t want to pay designer prices for them. To stick to a budget and sport the latest styles, she puts most outfits together with brands like H&M and Zara – splurging on a pair of designer denim or quality boots every once in awhile.
A Savings of $1,248 = average cost of one month's rent in the U.S.
Modern and Practical — $1,560 Savings
This shopper adds a handful of new wardrobe staples (a sweater, pair of jeans, shirts) to her wardrobe seasonally and covets brands like J. Crew, Madewell, LOFT; she will occasionally splurge on higher end pieces from designers like Tory Burch.
A Savings of $1,560 = meals for one adult for six months
Classic and Fashionable — $1,820 Savings
She routinely buys designer brands that hold up in quality and style for seasons to come; she’s invested in a pair of Frye boots to keep for at least twenty years. This woman shops with conservative frequency but splurges on premium brands like Michael Kors, Alice+Olivia, Joie and enjoys retail stores like J. Crew.
A Savings of $1,820 = about four months of car payments
What About the Kids?
By the age of 17, a child has outgrown over 1,300 articles of clothing and his or her parents have spent nearly $14,000 replacing these clothes. Parents can be saving $520 a year, per child, shopping resale!
Note: thredUP prices are calculated based on an average savings of 65% off MSRP
When to Splurge and When to Skimp
Our consumer research confirms: Spend the extra dollars when you find great designer fashion second-hand. Premium clothing and shoes hold up in terms of both style and quality over time. And while prices may seem high, it’s nothing compared to what the retail tag will read.
Scope out seasonal items like winter jackets in the resale market. At retail, these are more expensive “investment” purchases. Buy gently used, and you’ll be able to afford to mix your outerwear style up more frequently.
Hi-Low Fashion is popular in the retail and resale business! While designer brands have proven to have the best buying and selling value, 1/3 of the women’s items thredUP sold in 2013 were lower-priced, trendy brands like Zara, H&M and Forever21.