Published on June 1, 2017Leave a comment

Behind-the-Polka-Dot: thredUP’s New “Splurge Responsibly” Campaign

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What happens when six comedians, two creative directors, and four marketers enter a room? Magic happens. When we teamed up with Funworks (an unconventional San Francisco ad agency) to develop our latest campaign we knew it was going to be a unique experience. We had heard about their legendary brainstorming sessions and seen their innovative work, but we didn’t realize just how fun (duh) and enlightening the whole process would turn out to be.

“With Funworks, you brainstorm with a skilled group of creative thinkers and improv comedians that know how to make everybody laugh while challenging your thinking. Suddenly, everyone is having fun while engaging in exercises that push you to think about thredUP’s business from different angles. This approach allowed us to unearth some really interesting truths about the role thredUP strives to play in our customer’s lives,” says Hillary Barber, thredUP’s marketing campaign lead.

We’re super proud of how this campaign turned out. The tagline is Splurge Responsibly. (Yes, it’s a play on Drink Responsibly, something else we enjoy doing when we’re not working or shopping.) It taps into a human truth that we can all relate to. The internal battle between the emotional and the rational as you justify that fateful decision to…checkout.

With thredUP, you can treat yourself with the kind of quality and brand names that usually make your wallet nervous, at a price that’s completely guilt-free. thredUP is your get-out-of-jail-free card to splurge impulsively for clothes and accessories you deserve. Enjoy!

MAMA STILL GOT IT

MULTI-PURPOSE STRETCH PANTS

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thredUP stylist Lindsay working her magic on actor Melissa Locsin (a.k.a. sex kitten). Gap jeans, $17. H&M tee, $5. dress. LOFT cardigan, $21. All prices are thredUP.

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Kaeli Quick debating the merits of just-right tight jeans (with herself). Old Navy chambray, $11. Banana Republic pencil skirt, $23. Steve Madden pumps, $19. All prices are thredUP.

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Katherine Paige realizing there are literally hundreds of places you can wear your multi-purpose stretch pants. Forever 21 coral dress, $7. Zara leather jacket, $18. All prices are thredUP.

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It’s not a proper photo shoot without confetti!

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A visual diary of thredUP and Funwork’s brainstorming session. “Using a visual note taker during our brainstorming session was a game-changer. She was able to pull out all the important points while executing beautiful illustrations to help support our ideas. It really helped to see everything come together in a cohesive way.” – Hillary Barber.

We’d love to hear your thoughts on the campaign! Drop us a note in the comments and feel free to share any ideas!

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