Published on August 17, 2017 — Leave a comment

THRIFTY, FLIRTY, AND THRIVING: The Evolution of Secondhand

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Through the years, the cultural lexicon has associated thriftiness with neediness. Well, listen up peeps. Being thrifty is smart, not cheap. Did you know? The noun thrift originated from the verb thrive. Thrifty means to use money and other resources carefully and not wastefully. Thrive means to grow or to flourish with a clear sense of prosperity.

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When “13 Going On 30” reminds you thrift derives from thrive. 😉

We’ve been thinking about this a lot lately (and doing a ton of research). Turns out, the history of thrift is fascinating AND it’s closely tied up with what’s going on with current events and the economy. The clothes we wear and the ways we shop, while fun and frivolous, are also indicators of our societal values.

Today, August 17 is National Thrift Shop Day. In honor of the day, we’ve put together a full timeline of how thrift has evolved over the decades (centuries, really). It culminates with the opening of thredUP’s second retail store located in Walnut Creek, CA.

Here’s a quick look at how the perception of thrift has changed over the years. Hint: It’s come full circle.

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Pop some tags, ya’ll. Happy birthday, thrift!

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