Published on july 24, 2017

Red Alert: 5 Reasons Why You Need This Striking Shade in Your Life

written by Team thredUP

Out of all the colors, this might be the one that people shy away from the most. The feeling that it’s so attention-grabbing and look-at-me can be a little intimidating. And while it can elicit a strong reaction from others, it can also have a powerful effect on your confidence and self-esteem. If there’s only color you should step out of your comfort zone and try this season, it’s red. Here’s why (plus a few tips for wearing red IRL).


The best thing about red? Its power to boost your mood in an instant. From the boardroom to the bedroom, red is all about making a strong statement. It shows that you are assertive, energetic, and always in control. Seeing red literally makes people’s hearts beat faster. Use it as your armor to take on the world.

Photo by @theburbgirl. Click the image to shop similar mood-boosting looks!


Certain colors are universally flattering, no matter your skin or hair type. Red is one of them (also blush, teal, and eggplant). These colors provide an equal balance of warm and cool, making them “magic.” For those with cool skin tones, a cooler pinkier red is best. For those with warm skin tones, a warmer orangier red looks best.

Photo by @themercutify. Click the image to explore other cool pinky-red jackets!


We admit, we’ve been pulled down the rabbit hole that is Millennial Pink (thank you, Glossier) since 2016.  But when it comes to colors that have a shelf life beyond a season or two, red joins the neutrals in what we like to call closet classics. Although always chic and always in style, red clothes are having an even bigger moment right now thanks to the total crimson takeover that was New York Fashion Week Fall 2017. So even if you’ve shied away up to this point, now is the time to give it a shot.

Photo by @_4littleladies_. Click the image to discover more easy red dresses!


This is as easy as it gets. Anyone can wear it! Red lips are bold, daring, and a little seductive. It’s the beauty equivalent of a statement handbag. Use it as a little pick-me-up when you’re feeling bleh, or a way to instantly amp up your t-shirt and jeans uniform. A swipe of red lipstick displays a serious dose of style. Don’t be afraid to try it, you might just like what you see (and how it makes you feel).

Photo by @shara_cookie


Um, combining two of our faves is like 🙌 . Long considered a fashion don’t, this bold duo is now one of the most coveted color palettes for our wardrobes. The edginess of red offers the perfect counterbalance to the sweetness of rosy hues. Try a pink coat over a red dress or go for head-to-toe color blocking. Rainbow bright OOTD, we heart you.

Photo by @soniakareena. Click the image for similar red patterned dresses!

Have you taken our color personality test yet? Find out what bright color clothes you should incorporate into your wardrobe, stat. With thredUP’s amazing low prices and easy-to-use color filters, your closet (and summer) will be bursting with fun. The million dollar question is: Hue are you?

ALSO, you could win good stuff: Once you find out your result, publicly share it from our album on Facebook with our friends! We’ll pick five random winners on Labor Day who shared their results from our Facebook  album to win $100 to shop with us.

Want more? Share your results or your colorful outfit publicly on Instagram with #lovelifeincolor, #sweepstakes, and @thredup. Each week, we will pick TWO random winners. One will win $1000 to shop and one runner-up will get $50 to shop. Hop over to this blog post for more details!