Introducing Reformation x thredUP UPcycling Program
Today, we are kicking off our first UPcycling partnership with sustainable fashion brand Reformation. UPcycle is a new online platform that allows fashion brands and retailers to join us in the circular fashion economy. Starting Oct 2, you can turn your old clothes into new Reformation shopping credit. Just print a Reformation x thredUP UPcycle Kit, and for a limited time you’ll earn an extra 15% payout bonus. Starting this November, Reformation shopping credit will be available as a permanent payout option for thredUP sellers.
Here’s how it works:
Step 1. Activate or print a Clean Out shipping label at thredUP.com/reformation
Step 2: Fill your thredUP bag or any shippable box with clothes you don’t wear and ship to us for free.
Step 3. Earn Reformation shopping credit for items that our quality standards. If you send in clothes by December 31, you’ll earn an extra 15% payout bonus.
If you haven’t heard of Reformation yet, this is a great time to discover this passion-filled, mission-based brand. We love everything about them, from their standout styles to the feel-good fact that they make their clothes from super sustainable materials, rescued fabrics, and repurposed vintage clothing. Try their effortless silhouettes that celebrate the feminine figure.
“We started Reformation to create a sustainable way to be fashionable and because we believe consumers have the buying and selling power to eliminate waste. The partnership with thredUP supports our recycling and reuse efforts and adds even more easy options to shop responsibly.” — Yael Aflalo, Founder & CEO of Reformation
Just asking: What is circular fashion?
It’s a simple concept: reuse or recycle everything by keeping products and materials in use. According to research conducted by WRAP UK, extending the life of clothes by just three months would lead to a 5-10% reduction in carbon, waste and water footprints! Let’s think in even longer terms. Returning one clothing item back into the circular economy and extending its life by an average of 2.2 years would reduce its carbon, waste and water footprints by 73%. That is what we like to call, making a difference.
“At thredUP we believe in extending the life of clothes and the positive impact reuse can have on our environment. So many brands share our vision, but they don’t know where to start. thredUP UPcycle will help advance a more circular economy. —James Reinhart, CEO and Founder of thredUP
Know any great brands or retailers you think we should partner to change the world with? Let us know in the comments below!