Published on august 25, 2017

San Francisco’s Color Factory Creates Instagram Frenzy and Earns Every ❤️

written by Team thredUP

When we heard that the Color Factory was launching right around the same time as our color campaign we knew we were on to something. The power of color to transform your mood and brighten your everyday cannot be understated. For those of you who haven’t experienced the color explosion on your Instagram feed, the Color Factory is an interactive exhibition with a concept similar to the Museum of Ice Cream. A real life Willy Wonka tour.

There is a room dedicated to every color in the rainbow and features one-of-kind installations by 15 artists, creatives, and collaborators: a giant yellow ball pit, a life-size Rainbow Brite, a room that rains colorful confetti, a giant coloring book wall, a scratch and sniff room, and SO much more.

While we’d love if every one of our readers could experience it firsthand, we thought the least we could do was share it with you in pictures and captions. We’re so stoked and lucky to have this temporary pop-up in our hometown. Here is a curated collection of some of our favorite moments. And if this doesn’t inspire you to wear color, well then, we’re sending lots of 🌈 🌈 🌈 🌈 🌈 🌈  your way.

The Color Factory was built by Jordan Ferney of Oh Happy Day with creative direction by Leah Rosenberg and art direction and design by Erin Jang. Photo: @colorfactory


Selfie (the lavender room): London-based artist Tom Stayte’s installation automatically prints Instagram photos seconds after they are uploaded with the #selfie. You can even print your own image on the spot. Photo: @sshhheid


Olfactory Memories: Scratch and sniff your way through a bed of roses, birthday cake, and a Halloween stash. Who knew there was a scent associated with driving on HWY 1 with the top down, tunes up. Photo: @sshhheid

“The Color Factory was an explosion of the senses. From the scratch-and-sniff Olfactory Memories to the 207,000-ball pit, every room allowed me to channel my inner 5-year-old. It’s total Instagram bait. The hardest part was trying to look up from my phone and take in the art with my own two eyes.” – Jess, thredUP staffer


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Black and white room: Serving charcoal lavender lemonade. Photo: @sshhheid


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Light Bright: One of our favorites childhood toys is recreated as a life-size interactive installation. Photo: @sshhheid
Photo: @livermorejack


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Oranges: Various Matter with Perceptual Properties between 590-620NM (the orange room): The Oakland-based artist Tosha Stimage examines the color orange as an analogy for black identity. Photo: @sshhheid


The red and pink stairway. Photo: @sshhheid
Photo: @schaummy


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The Wonderful World of Abstraction: Walk through a cube of a thousand colored ribbons created by Stockholm-artist Jacob Dahlgren. Photo: @heymcgowan


Balloon Bath (the blue room): An installation by Jihan Zencirli, the founder of Geronimo Balloons. Here, an entire room explodes with Yves Klein-inspired blue balloons. Photo: @chevy.jpg
Photo: @schaummy


Enter through the gift shop. Photo: @chevy.jpg


Color Me (the green room): An installation by two illustrators who collaborated to create a large-scale black and white mural for visitors to color in with giant five-foot-long markers. Photo: @heymcgowan
Photo @sshhheid


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Yellow Ball Pit (the yellow room): A place to sink into 200,000 yellow-colored balls. Conceived by artist Carissa Potter. Photo: @heymcgowan
Photo: @heymcgowan


Disco room! Photo: @schaummy
Photo: @schaummy


Confetti Accumulation: All day, pounds of colored confetti fall from rotating barrels. Photo: @sshhheid


Hope you enjoyed the tour! Have you taken our color personality test yet? Find out which color you should incorporate into your wardrobe, stat. With thredUP’s amazing low prices and easy-to-use color filters, your closet (and summer) will be bursting with fun. The million dollar question is: Hue are you?

ALSO, you could win good stuff: Once you find out your result, publicly share it from our album on Facebook with our friends! We’ll pick five random winners on Labor Day who shared their results from our Facebook album to win $100 to shop with us.

Want more? Share your results or your colorful outfit publicly on Instagram with #lovelifeincolor, #sweepstakes, and @thredup. Each week, we will pick TWO random winners. One will win $1000 to shop and one runner-up will get $50 to shop. Hop over to this blog post for more details!