Employee Spotlight: Senior Marketing Director Shruti’s Family is #Secondhandfirst Goals
Welcome to Employee Spotlight, a thrEDIT original series featuring real-life thredUP employees. Meet our Senior Director of Growth Marketing, Shruti, a seasoned hand-me-down wearer and lover of all things sustainable! Find out how her family makes secondhand a part of their DNA.
Tell us what you do at thredUP.
I am the Sr. Director for Growth and Acquisition marketing at thredUP. Yep, that’s a mouthful. Basically, it means I’m responsible for reaching out to new customers and making sure thredUP is on-top of mind for our existing thrifters. I make sure that thredUP is there when they are looking for us — even if they don’t know it yet.
What are your top 3 favorite brands?
I always turn to Old Navy for the basics, especially for my children. When it comes to work clothes and things on the trendier side, Zara has been my go-to. For weekends and off-duty days, Anthropologie‘s effortless styles are a welcome break from business wear.
The beautiful thing about thredUP is that I can shop all three brands at once — without ever leaving my couch too. I love, love, LOVE that.
Why do you think secondhand first?
I didn’t think about secondhand growing up, we just did it. Growing up in our family meant that siblings AND cousins would share clothes, I would get hand-me-downs from my aunts which I absolutely loved. There’s just something about a pair of worn-in jeans or a T-shirt with just the right amount of wear that makes me happy.
As a mom of two now, I’ve made it my mission to raise my girls in a similar way. They only wore hand-me-downs as babies until they turned 1 and since I have two girls they get to share all their clothing! Sharing is in our DNA.
What percentage of your wardrobe is thrifted?
Easily about 30%. Soon to be more since I’ve joined thredUP, I just can’t help it!
What was your most memorable thrifty find?
My beige Micheal Kors jacket that comes out every summer. It’s been with me for 3 years now and our loving relationship is going strong. As much as I like refreshing my closet, I often resist temptation and shop my own closet instead. It’s better for the planet and my wallet.
What’s your top secret tip to cleaning out your closet?
If I buy anything new, I have to remove two or three pieces of clothing that I haven’t used in the last 6 months to a year. It can be a major closet rehaul, which also discourages me from buying new stuff often (win-win!).
What are the ways that you stay sustainable?
We cook a ton at home so composting is an essential part of our every day. Whatever organic refuse we have goes right into the compost bin. When we first started composting, we were shocked to find that 80% of our trash was compost! It may seem insignificant at first, but you would be surprised to see how much of our waste can be responsibly recycled or composted. It just takes a little effort (totally worth it for a better planet!).
Do you shop thredUP for your kids?
Yes, I do! My girls are growing like weeds, so their clothes never last longer than a month or two. Instead of paying an arm and a leg for clothes that they’ll only grow out of, I’ve shopped on thredUP instead. Carters and Old Navy are two of my favorite brands!
My advice to budget super moms out there is to dig deep into the site for the BEST deals. We have over a million items online at any given time and a lot of really great items get buried by incoming arrivals. While shopping, I filter for my favorite brands and head deep into the pages (like page 158!) for the very best deals. Start digging, ladies!
Got any thredUP shopping hacks of your own to share? Or maybe a family thrifting tradition? Let us know in the comments below!