thredUP x Christian Siriano: Meet the First Universal Logo for Used Clothing
Logos have power. When we wear our favorite brands, it says something about our style. When we wear thrift, it says something about our values. Now you can share those values with the world.
Thrift was an invisible trend. Until now. Introducing a universal symbol that stands for
sustainability and helps fight fashion waste.
We partnered with one of our fave fashion designers Christian Siriano to create a sustainable badge of honor that tells the world you’re wearing secondhand. Now you can flaunt your thriftiness with pride to inspire others to toss less and thrift more. That’s how we’ll create a more sustainable future for fashion.
“With nods to clothing and recycling iconography, we created a logo that stands for the power of thrift. The design is an infinite loop, representing circular fashion and a future where clothing is reused again and again.” – Christian Siriano, Fashion Designer
Want to stand for sustainability? Get your FREE logo patch, thrifters! For a limited time, you can score a thrift patch for FREE with any thredUP purchase. One per customer. While supplies last. Iron it on anything secondhand and tell the world your item is thrifted without ever saying a WORD. Add it to your thredUP jeans, your dress from The RealReal, or your Goodwill coat. It doesn’t matter where you thrift—buying a used item reduces its carbon, waste, and water footprints by 82%.
Bonus! Get. Your. Merch. We made a limited collection of secondhand styles with the patch applied by our stylists. Think the coolest jean jackets, polos, sweatshirts, T-shirts, and more. But hurry, they’ll be gone sooooon!
“We invite consumers to put the logo on any of their thrifted clothes, and we invite other resellers to embrace this logo as their own. It doesn’t matter where you shop. It matters that you wear used clothing proudly.”– Erin Wallace, thredUP, VP of Marketing
Once stigmatized, thrift is now celebrated as an environmentally friendly way to get dressed, with 2 in 3 consumers saying they are proud to wear used clothes.The universal Thrift Logo lets you make your secondhand purchases known. It empowers a new generation of proud thrifters to wear sustainability on their sleeves, broadcast their values and inspire others to embrace reuse. It empowers them to thrift loudly to champion the fight on fashion waste.
Join the #ThriftLoudly movement and see how thrifters everywhere are celebrating secondhand and uniting for change. Show off your patch on social and tag @thredUP for a chance to be featured.
Curious about Christian? Read on! Christian Siriano, Maryland-born CFDA designer, launched his eponymous collection in 2008 following his studies in London under Vivienne Westwood and Alexander McQueen. The Christian Siriano collection is now shown each season at New York Fashion Week, and presented in New York and Paris to retailers. Most recently he’s dressed former FLOTUS Michelle Obama, soon to be FLOTUS Jill Biden, Angelina Jolie, Ariana Grande, Laurie Metcalf, Julianne Moore, Lady Gaga, Tiffany Haddish, Lena Dunham, Cardi B, Lea Michele, Amy Adams, Kelly Clarkson, Scarlett Johansson and Helen Hunt to name but a few. Dubbed “the new king of old-school glamour” by Elle, his designs have appeared in countless editorials and have been worn by the world’s leading ladies and remain a red carpet favorite. In April 2018, Christian was named among Time’s 100 Most Influential People in the World for being a pioneer in body positivity and runway diversity in the fashion industry. He returned to Bravo’s Project Runway in the role of mentor in early 2019.