Published on September 21, 2018 — Leave a comment

Texans Love a Party Dress: Find Out the Data-Backed Fashion Trends in YOUR State

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Did you know? At any given moment on thredUP, we have 2.4 million one-of-a-kind styles, 35,000 brands, 10 different women’s clothing categories, and eight departments (including plus, kids’ and maternity). On average, we sell 20,000 items every day!!  Basically, there is A LOT going down.

Because of all that data, we’re pretty much experts on thrifting and secondhand fashion trends in America. Recently, we delved in and found some interesting details about the shopping habits of thredUP thrifters. We compiled all our findings into a report that we can’t wait to share with you! Not only is it interesting to see what’s trending across America, but it can also provide inspiration and ideas for your own wardrobe. Check out our 2018 Trend Report here!

We uncovered and mapped out the one trending item that is being scouted by thredUP shoppers in each state. Read on to find out which state gravitates towards party dresses and which regions of America love to wear workout clothes on the reg. Do you agree with your state’s hot item?


What brands do people love buying secondhand?

Our study shows that thrifters love notable brands. These ten brands, commonly found at department stores, are known for their unique styles and signature prints. They are super popular amongst thrifters across all the states, setting some of the national trends we saw.

SEOtrendReport-trendingBrands-PR*Percentages refer to an increase in brands and items sold between 2017 and 2018.

What colors are people loving this year? 

Pastels like yellow, light blue, and light green were some of the most popular colors across the country, showing a major spike in sales between 2017 and 2018. Surprisingly, black and neutral tones such as beige and taupe did not make the cut.  SEOtrendReport-trendingColors

So, who’s purchasing all the khaki shorts?!

In addition to the South, the New England region LOVES khaki shorts.

SEOtrendReport-regionalNewEngland*Percent increase in sales refers to the total sales for 2017 compared to sales in 2018. See the Methodology section in the report for more information.

Not surprisingly, preppy, classic looks are trending in the New England region. Sales for sheath dresses and maxi dresses are up from 2017, as well as polo tops and boat-neck tops. Popular brands include Lilly Pulitzer with their distinct floral patterns and Trina Turk with their flattering silhouettes.


How did we go about identifying these juicy details on our fifty states? 

We looked at 1,472 brands and over 5.5 million clothing items from the thredUP inventory for the total number of items sold in the last three months of 2017. We compared that number to the total items sold in the first six months of 2018. The trending items or brands are those that had a significant amount of sales and an increase in items sold. Looking at the quantity sold of an item, quantity of items belonging to a brand sold, and quantity of a color sold, we found out what items, brands, and colors shoppers are buying and keeping in their wardrobes.


What styles do you see in your area? Tell us in the comments below! Also, be sure to check out our new service Goody Boxes for curated styles handpicked just for you.