32 billion garments are produced for the US market each year and 64% of them end up in landfill. Throwaway fashion culture is depleting natural resources and overfilling landfills. The single best thing we can do is consume less and reuse more.*
Choose UsedTo Combat Textile Waste
Introducing #chooseused, a limited edition collection and social movement designed to celebrate secondhand as a solution to the harmful effects of textile waste. Speak up for the planet and proudly wear your support to inspire a more sustainable fashion future.
More people wearing secondhand means less waste
If everyone in the US bought just one item used instead of new in 2019, it would save nearly 6 billion lbs of carbon emissions—the equivalent of taking over half a million cars off the road for an entire year.*
There are already enough awesome clothes on the planet.
Let’s wear them.
Wear Your Support
Wearing secondhand is a vote for the planet. Snag a statement piece and inspire others to #chooseused. Just like this exclusive collection, earth’s resources are limited and our planet is one-of-a-kind.
Choose Used Collection
Designed in collaboration with Olivia Wilde and Conscious Commerce, every design is screen printed on a used item and available in an inclusive range of sizes and styles. For every #chooseused item purchased, 10% of net proceeds will go to the thredUP Circular Fashion Fund
I love the idea that used clothes have been on adventures before I came to own them. You can feel that each piece has a soul.
Olivia Wilde, Co-Founder, Conscious Commerce
At Conscious Commerce, we are constantly on the hunt for innovative ways to make normal goods better, healthier, and more impactful.
Babs Burchfield, Co-Founder, Conscious Commerce
Think Secondhand First
Create an entire Conscious Closet at thredUP
There are over 2.4 million more ways to support the #chooseused movement at thredUP. Dress for the planet and shop your favorite brands for less at the world’s largest fashion resale site.Shop Used
Join the #chooseused Movement
Our community has the power to create a sustainable fashion future.
Check out all the action on thredUP's Instagram.
*Proprietary data from commissioned environmental study by independent research firm Green Story, Inc.
**Share your post publicly by July 31, 2019 in order for it to qualify for the $1 donation.
**The Circular Fashion Fund is a pending 501(c)(3) nonprofit.