There is a Textile
Waste Crisis

32 billion garments are produced for the US market each year and 64% of them end up in landfill. Throwaway fashion culture is depleting natural resources and overfilling landfills. The single best thing we can do is consume less and reuse more.*

 items were burned or landfilled since you hit this page.
thredUP x Olivia Wilde and Conscious Commerce

Choose Used

To Combat Textile Waste

Introducing #chooseused, a limited edition collection and social movement designed to celebrate secondhand as a solution to the harmful effects of textile waste. Speak up for the planet and proudly wear your support to inspire a more sustainable fashion future.

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More people wearing secondhand means less waste

If everyone in the US bought just one item used instead of new in 2019, it would save nearly 6 billion lbs of carbon emissions—the equivalent of taking over half a million cars off the road for an entire year.*

There are already enough awesome clothes on the planet.
Let’s wear them.

Wear Your Support

Wearing secondhand is a vote for the planet. Snag a statement piece and inspire others to #chooseused. Just like this exclusive collection, earth’s resources are limited and our planet is one-of-a-kind.

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Choose Used Collection

Designed in collaboration with Olivia Wilde and Conscious Commerce, every design is screen printed on a used item and available in an inclusive range of sizes and styles. For every #chooseused item purchased, 10% of net proceeds will go to the thredUP Circular Fashion Fund

I love the idea that used clothes have been on adventures before I came to own them. You can feel that each piece has a soul.

Olivia Wilde, Co-Founder, Conscious Commerce
Olivia Wilde wears the Choose This Denim Jacket.

At Conscious Commerce, we are constantly on the hunt for innovative ways to make normal goods better, healthier, and more impactful.

Babs Burchfield, Co-Founder, Conscious Commerce

Think Secondhand First

Create an entire Conscious Closet at thredUP

There are over 2.4 million more ways to support the #chooseused movement at thredUP. Dress for the planet and shop your favorite brands for less at the world’s largest fashion resale site.

Shop Used
Choose Used at thredUP
Donations Closed


Hands up, double-tap, get your emojis on. Let's create a movement. Share that YOU #chooseused and help us raise awareness about the textile waste crisis. For every public share, @thredUP will donate $1 to thethredUP Circular Fashion Fund, dedicated to supporting sustainable fashion efforts worldwide.**

I WEAR USED CLOTHES // Do you? Join me in speaking up for the planet. Here’s the single most impactful thing we can do RIGHT NOW: #chooseused. For every public share or repost on #chooseused, @thredUP will donate $1 to the thredUP Circular Fashion Fund, dedicated to supporting sustainable fashion efforts worldwide.

Join the #chooseused Movement

Our community has the power to create a sustainable fashion future.

Check out all the action on thredUP's Instagram.

*Proprietary data from commissioned environmental study by independent research firm Green Story, Inc.

**Share your post publicly by July 31, 2019 in order for it to qualify for the $1 donation.

**The Circular Fashion Fund is a pending 501(c)(3) nonprofit.