These days, you can't talk about simple, stylish, and sophisticated clothing without mentioning Gap. Throughout the years, Gap has earned its spot as one of the front-runners in the fashion and clothing industry, becoming the icon of minimalistic class and perfect casual wear ideal for everyday use. Although Gap is now recognized as one of the leaders in retail fashion and jean design, it wasn't always that way. This multi-billion dollar brand has its roots nestled deep in humble beginnings, making it one of the most brilliant accidental success stories in fashion history.
Bridging the Gap
When husband and wife tandem Don and Doris Fisher first opened Gap in 1969, they had one goal in mind – to provide locals with high quality jeans that fit the right way. The original plan was to bridge the gap between retailers and consumers, as Don himself found that he always had trouble finding jeans that fit him right. Gap was founded to offer customers a place where they could get affordable jeans that hugged the shape of their body for the ultimate combination of comfort and style. Little did the couple know that they would change the world of jean retail in just a few years' time. Today, Gap is one of the most trusted retailers when it comes to jeans, shirts, button downs, day dresses, shoes, and any other type of casual wear. They have become an authority in the industry, providing customers with an infinite number of choices to suit their everyday fashion needs.
Following the Gap Movement
Gap's minimalist approach to casual wear has become such a success that simply having a Gap outlet in strategic locations throughout the globe wasn't enough to satisfy consumer demands. With such great sales and the loud clamour of customers for more products and outlets, Gap founded Old Navy and Banana Republic as secondary brands through which they would sell their products. Although both sister brands represent their own name and have a different product line up, the style is consistent with that of Gap. Boasting simple, minimalist, everyday-wear friendly fashion options, all three brands have become leaders in the fashion retail industry, making billions in revenues every year and satisfying consumers all over the globe.
Today, Gap, Old Navy, and Banana Republic are among the most popular casual wear brands available in the world. Make sure you're not lagging behind the rest of the fashion realm and grab your Gap clothes today!