Limited Too made its big debut back in 1987 when bleached jeans, neon geometric patterns, and multicolored buttons were all the rage. Bright and busy was the look of the day, and Limited Too pulled it off flawlessly with its line for tweens and teens. While The Limited was a popular choice for young adults, Limited Too filled the void for younger shoppers, with a brand that was hipper than children's clothing but more fun than grown-up finds.
Many of today's moms fondly remember the Limited Too brand of days past. Screaming colors and ample glitter made this a must-have pick for girls' clothing in the late 80s and 90s. The Limited Too line reached its height when "Beetlejuice" and "Big" were hitting theaters, "Beverly Hills, 90210" graced TVs, and every girl seemed to be a Jessica, Melissa, or Jennifer.
Where It Went
Though you probably didn't follow the complicated restructuring of the Limited Too brand, chances are you noticed when the beloved label disappeared from the fashion landscape. In the late 90s, L Brands spun Limited Too out from its other offerings under the Tween Brands name. When the recession hit, Tween Brands decided to pull its Limited Too line, converting all 560 stores into Justice locations.
The Justice brand was designed for the more value-conscious consumer, and it better suited a market where affordability trumped all. However, the Justice brand was a much later concept. Originally launched in 2004, this retail line connects with a different audience than the more established Limited Too.
Bringing Limited Too Back
In 2015, Bluestar Alliance purchased the Limited Too name. It promptly announced a plan to roll out as many as 200 Limited Too stores in 2016. Nostalgic moms can now let their daughters "ooh" and "aah" over the same charming line that they once donned for those seemingly all-important tween and teen years. Today’s Limited Too continues to offer stellar styles for young girls, such as patterned skirts, dip-dyed blouses, sweet sweaters, and versatile patterned flats. From fluttery floral tops to sporty striped tanks, you can find the tween looks you love.
Whether you're looking for that warm touch of familiarity as you look through styles, or you're shopping for a high-quality brand for girls' clothing, Limited Too is the perfect fit. You can styleUP and saveUPin one fell swoop by shopping with thredUP. Check out like-new treasures available for a fraction of the retail price. You won't lose any of the style points or bold looks, yet your Limited Too shopping fund will stretch so far you might feel like you're enjoying 1980s pricing alongside your much-loved brand.
Are you looking to add some Limited Too finds to your closet? Check out our catalog for one-of-a-kind finds that fit any budget.