As the single most popular athletic gear manufacturer in Europe and the second most popular in the world, Adidas is a clothing brand that has consistently provided reliable gear for casual and professional athletes. From their line of common loungewear to their technologically advanced soccer cleats, there are a variety of items from their collections used by people around the world. Their line of women’s clothing is quite superior to other sportswear brands as their pieces are both fashionable and versatile.
In 1924, Adolf “Adi” Dassler started working in his father’s shoe factory, later deciding that he would start to create his own line of footwear by opening the Dassler Brothers Shoe Factory. After gathering years of experience, he went to the 1936 Summer Olympics and offered Jesse Owens shoes with spikes on them. After bringing in 4 gold medals for Team USA, Owens attributed most of his success to the shoes that Dassler had given to him. From there, the Dassler Brothers Shoe Factory became a notable brand that other trainers from around the world started to contact. They eventually ended up making over 200,000 pairs of shoes on a yearly basis. By World War II they were forced to stop production and the brothers ended up splitting ways, with Rudi Dassler creating Ruda (which eventually was rebranded into Puma), and Adi Dassler creating Adidas AG. Unfortunately as competing footwear brands, the two brothers had a significant business rivalry. Over the years the company had a variety of iconic moments such as the 3 stripe logo being crated in 1998, working with Stella McCartney in 2004, and opening global headquarters in various countries around the world.
Today Adidas is a sportswear manufacturer that has unmatched items by other competing brands such as Nike and Under Armour. They have an exclusive line of women’s clothing, men’s clothing, and children’s clothing designed for people that want to live a more athletic lifestyle. They are mostly known for their array of shoes, all of which are branded with the iconic 3-stripe logo and the Adidas name. With a substantial amount of contracts with soccer teams and other sporting leagues, it quickly became a household name around the world.
Adidas continues to make its mark on the sportswear industry by creating “Intelligent Shoes” that operate on batteries for enhanced cushioning and implementing new materials to create more breathable footwear. With healthy competition between Nike, Under Armour, and Adidas, it has allowed the company to make great leaps towards successful inventions.