The a.n.a. A New Approach Story
JCPenney has always prided itself on being ahead of the curve when it comes to women's fashion, and their a.n.a. A New Approach line is no exception. You'll be inspired to take chances while looking and feeling your best with this private-label brand by JCPenney.
When the retailer wanted to offer a line that could fit in with the bold prints and sportive cuts of mid- to high-end retailers, JCPenney began to offer a.n.a. A New Approach in stores beginning in 2006. This line was JCPenney's largest launch to date. The company responded to a growing need for wearable lifestyle pieces that appealed to modern women who were running from the office to pick up the kids or enjoy a night out with colleagues. The signature store brand keeps up with trends in high-end fashion, offering a mix of convention casuals and workday pieces with a hint of daring.
a.n.a. A New Approach Today
The a.n.a. A New Approach contemporary line will remind you of the confident business look you find with major retail names like Express, while the casual weekend wear is more in line with SONOMA life + style.
Why shop a.n.a. clothing at one of JCPenney's department stores at sticker cost when you can shop like-new a.n.a. blouses, a.n.a jeans, dresses, shoes, and sweaters at thredUP from home? We love the accessible style you get with the a.n.a. A New Approach signature prints and comfortable knits. Explore the one-of-a-kind finds at thredUP and indulge in a few accessories with the money you save. These a.n.a. A New Approach pieces can complement any outfit, such as weekend casuals that keep you looking polished and put together when you're out running errands or statement pieces for your Tuesday morning power meetings.