Department stores are renowned for the lines of clothing that they sell in-store, for example, Target exclusively sells the Merona brand. Apt. 9 is a luxurious yet affordable modern day collection that you can find exclusively from Kohl’s, a discounted department store. You can find a wide assortment of products from the brand ranging from women’s clothing to home furnishings. You won’t be able to find their products from anywhere other than Kohl’s department stores and online retailers such as thredUP.
Kohl’s was originally the name of a grocery store that was built by Maxwell Kohl in 1946, eventually transforming into Kohl’s Food Stores by 1962. Maxwell Kohl decided that he wanted to reach a larger audience as his grocery stores were seeing an ample amount of success, and he built his first department store, Kohl’s Department Store. The collections that you would find fell between high-end retailers and discounted retailers. You could easily find a variety of items from outdoor camping gear to engine oil.
The 2000s is where the company saw the most amount of growth as they had closed all of the Kohl’s Food Stores and started to expand on the department store. There were over 200 new stores built between 2000 and 2008. Over the years they have established a variety of different collections by working with exclusive designers, such as the Simply Vera collection from Vera Wang. Since then, they have also worked with Peter Som and Narciso Rodriguez.
To better serve the everyday modern shopper and to cater to every style in the typical family, Kohl’s established their Apt. 9 brand. It was designed to offer a vast collection of women’s clothing and men’s clothing, along with home décor items that would compliment the most modern shoppers. Most of their clothing has a similar style to what you would find from Forever 21, though made with higher quality materials but for the same price.
As an exclusive brand that you can only buy through Kohl’s locations, it is also seen as an exclusive collection of clothing that offers basics, formal wear, accessories, and more. You would easily be able to browse through their merchandise and put the perfect outfit together in a matter of minutes. Unlike other clothing brands that cater exclusively to women’s clothing, Apt. 9 offers a variety of items for everyone in the family, similar to what you would find from department store brands such as Merona.