When you’re working out you’re going to want to make sure that your body is comfortable and getting the support that it needs. Women’s exercise gear is quite different from men’s and with specialty retailers such as Athleta, you’ll be purchasing high quality women’s clothing. As a brand developed by Gap Inc., Athleta is a sister company to Old Navy, Banana Republic, and Gap. They have a variety of interesting and unique pieces for the everyday active woman or women that enjoy wearing athletic clothes for comfort while running errands.
The brand was originally developed in 1998 when Gap Inc. decided that it was time to diversify their brand and give shoppers the ability to buy all types of clothing from one of their stores. Since then, Athleta has been a significant part of the brand and you can visit one of their various standalone stores throughout North America. They also have their own website where you can browse through their merchandise online.
One of the most distinguishable factors of the women’s clothing from Athleta is the fact that it’s all quite modern. The clothing designers for the brand focus on unique prints that work well with solid colors such as grey, black, and white. They also have a variety of garments that are bright and vibrant such as lime green sports bras. The main vision of the company was to create a brand that would give the everyday woman clothing to wear to the gym, to the studio, and for pure comfort. When you start browsing through the pieces that they have available, you’ll notice that a lot of their designs are quite similar to the clothes that you would find from Gap or Lululemon, but for a more affordable price. Instead of putting a high end price tag on athletic gear, you’ll be able to afford the pieces that you need to get the most out of every workout.
Another interesting element that you typically wouldn’t find from athletic women’s clothing retailers such as Lululemon is that Athleta helps to promote a healthier lifestyle by offering their shoppers free fitness classes when you visit in-store locations. You’ll also be able to work with a personal stylist to choose pieces that will work well with your active life and your personal style. Whether you’re in the market for a pair of leggings with a unique print on them or if you need basic sports bras, Athleta has an extensive inventory to browse through.