If you’re the type of woman that enjoys wearing clothing that will compliment your figure and show all of your curves, Bebe is a store to consider, as well as BCBGMAXAZRIA and Max Studio. Their collection of women’s clothing is what has helped this brand to stand apart from their competitors as they have pieces that are wearable for a variety of occasions. From formal dresses to casual and flirty pieces, you’ll easily be able to find dresses, skirts, blouses, and shirts to compliment your style.
Manny Mashouf, the founder of Bebe, started the brand in 1976 with his very first store in San Francisco. There were 3 main types of clothing that were dominating the market at that time: misses, junior, and bridge clothing. In order to make sure that his pieces would cater to the largest target audience, he focused on all 3 and created a diverse collection. Over the years the company expanded to own over 312 stores, 215 of which are independent retail locations. They have also offered a couple side collections for specific audiences, such as BebeSport (for athletic women) and 2b Bebe. You can easily find their clothing in a variety of countries around the world ranging from Thailand to the United States.
Today, many of the Bebe collections have either been disbanded or have expanded to offer even more pieces. BebeSport changed to PH8 and instead of offering just athletic wear; they now have casual apparel, workout apparel, and accessories. 2b Bebe remained the same, offering discounted merchandise that has been cleared from their regular retail locations. Also, they developed a bridal collection in the United States, they have yet to determine if they’ll expand their store locations due to insufficient sales, but it does include interesting pieces from Rami Kashou, a runner up from Project Runway.
You can easily see the type of effortless style that you can put together with the garments from Bebe. Whether you want to create an entire outfit or slip on a dress and a necklace, you’ll always look your best. The main purpose of the brand was to offer great women’s clothing that was not only easily available and affordable for the everyday woman, but that offered luxurious pieces on a small budget. You’ll find that a lot of their trademark pieces, such as their dresses, are similar to what you would find from BCBGMAXAZRIA and their casual clothing is more along the lines of Max Studio.