British style incorporates a variety of unique elements that you typically wouldn’t find in North American clothing ranges. You’ll have ornate decorations on the front of cardigans, unique prints used to construct blouses, and scalloped collars on women’s shirts. Boden is a clothing designer that focuses primarily on British fashion, mostly because the majority of their retail stores can be found in the UK. As an exclusive brand, you can easily find garments for professional and casual occasions such as a business meeting or a picnic with your family.
Johnnie Boden is the founder of Boden and the company was created in 1991, it had originally started as a line of 8 products designed specifically for men. It wasn’t until 1992 that he had introduced a line of women’s clothing. Kate Barton quickly became the chief designer for the brand and introduced a children’s line in 1996 titled Mini Boden. By 2004 the company had gained enough success to open their own website and they created their very first store in London. Over the years the brand has continued to expand by offering different collections such as their teen range titled Johnnie B, a maternity range, and a petite range. They also have an extensive collection of party dresses from Mini Boden.
When it comes to comparing Boden to other clothing designers in the world, you can expect that the brand is going to offer unique prints, vibrant colors, and casual basic clothing that you can wear relatively anywhere. It is known that they launch a brand new collection of clothing every fall and spring with new lines of clothing unveiled in the winter and summer. Their most unique quality is the fact that they have an eye for British fashion, so much so that the Prime Minister, David Cameron, frequently shops there.
Instead of focusing their efforts primarily on selling women’s clothing in store like competing brands such as J. Crew and Ann Taylor, Boden prefers to sell their merchandise either online or through their catalog. Though they have a few retail locations throughout the UK and Australia, the majority of their sales are online. This helps to make it more convenient for shoppers to find what they need if they live outside of Australia and the UK. It also helps to lower the overhead costs of the company, so shoppers are able to get better prices for the clothing they need.