Guess has always been a women’s clothing and men’s clothing line that focuses on the latest trends. They became incredibly popular during the 2000s when they started to use celebrities such as Paris Hilton to advertise their brand. Over the years they have adapted to take on modern fashion influences but have several different trademark items ranging from their embellished jeans to their bedazzled shirts. With all of the different collections that they have available, there’s a variety of products that you can buy from their brand.
The first Guess store was opened in Beverly Hills in 1981 and was marketed as a high-end luxury brand. They become known for their advertisements as they only released them in black and white and the cinematography ended up winning several awards such as the Clio Awards. Known for the supermodels that they work with including Valeria Mazza, Anna Nicole Smith, and Claudia Schiffer, these A-list celebrities are what helped to raise the brand to fame. In the 1980s Guess was by far one of the most top tier denim manufacturers because they were the first company to create designer jeans. At first, they primarily focused on women’s clothing but by 1983 they also started to work on men’s clothing. To accommodate an even larger target audience, Baby Guess (their line of baby’s clothing) debuted in 1984.
Over the years Guess has undergone a lot of changes, much like competing brands Calvin Klein and DKNY. For example, instead of Baby Guess, the company diversified their products to include items for toddlers and older children, now it is called GUESS Kids. Their design style is targeted mainly at upscale shoppers that want to show off their luxurious side. From their blouses to their formal dresses, their women’s clothing is immaculate and appropriate for a variety of occasions. In fact, Guess has been known to style many celebrities for red carpet events.
Aside from their clothing, Guess is also known for their accessories, again, much like Calvin Klein and DKNY. Their purses are one of the most notable accessories that they have for sale, along with their watches. After a strong decline in the 1990s when Calvin Klein became more popular, the brand started developing more risqué advertisements, which interested their target audience. Since then they have created even more collections to attract the eyes of younger shoppers. G by Guess is the more casual luxury collection that they have established and it is targeted at teens and young adults.