With timeless style that incorporates a modern edge, Lands’ End takes strong influences from Nautical roots but maintains the true American spirit. For men, women, and children that are looking for authentic fashion that they wouldn’t be able to find from other retailers, this brand is something to look out for. From boating jackets to casual tracksuits, Lands’ End incorporates every type of clothing that you could need.
Gary Comer, the founder of Land’s End, wasn’t a staple in the fashion industry as he was an average everyday sailor. He and 3 of his friends established the Lands’ End brand in 1963 out of a basement in Chicago. They wanted to stick to what they knew and so they started designing yachting gear. The first catalog they had ever developed had 84 pages of equipment, with only 3 pages filled with clothing. He had a clear understanding of what customers wanted and used that knowledge to create a reputable brand that shipped orders within 2 days and accepted returns at any time for an exchange or a refund. By 1977, Lands’ End was a household brand that was ready to expand.
Today, Lands’ End sticks to the same fashionable premise, though with more of an emphasis on clothing in comparison to yachting gear. You can easily find one of their stores in your local area or you can visit their accessible online site to browse through their inventory. From dresses that you can wear to the beach to school uniforms, the company helps to make sure that shoppers can get everything they need from one location.
The quality of their clothing is the main factor that they pay attention to as they want their customers to know that they’re getting high quality garments for an affordable price. With brands like Talbots and Ann Taylor Loft that offer the same style, Lands’ End sets themselves apart from the competition by making their clothing adaptable to every wardrobe. Instead of being a women’s-only retailer like Ann Taylor Loft and Talbots, Lands’ End has everything that your whole family could need from cashmere sweaters to comfortable athletic socks.
One of the key elements that are quintessential to the Lands’ End brand is the fact that they never lost their influences from yachting fashion. Whether you have the dream of becoming a sailor or if you need comfortable gear while you’re out on the water, take a look at their extensive inventory of products.