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As a plus size shopper it can be incredibly difficult to find clothing that accommodates your body type. In fact, the majority of women’s clothing retailers only offer typical sizes that you would find from most retailers. Lane Bryant is one of the few women’s clothing companies that focuses solely on creating plus size fashions that are designed to accentuate your best features and help you to look and feel your best. With styles that are similar to Lands’ End and Coldwater Creek, you can find professional and casual clothing through their collections.
Lena Bryant, a widow that had become a dressmaker in 1904, created Lane Bryant. She had worked her whole life to create her first small store on Fifth Avenue and sold her clothing out of her home. She had received a customer one day who was pregnant and needed a maternity dress to wear in public, which gave her the creative inspiration to make her own line of maternity clothing. In 1909, Lane Bryant remarried and her husband Albert Malsin started to help grow the business exponentially. By the beginning of World War I, Lena Bryant saw that there was another target audience that didn’t have access to fashionable clothing – plus size women. She collected 3 plus size models and created a line of clothing that would fit each body type. By 1923 her plus size clothing entirely replaced her maternity line, bringing the sales of the company to $5 million.
Today, Lane Bryant is a women’s clothing specialist that focuses on the latest trends and giving women ready to wear garments that are appropriate for any occasion. With the beginning of the company, they focused more on traditional prints and designs that were made to help women look more conservative and older. But today, you’ll easily be able to find a variety of interesting prints, vibrant colors, and modern designs that would fit into any woman’s closet. The main objective of the Lane Bryant brand is to give every woman the ability to browse through plus size clothing without having to compromise on her style.
Coldwater Creek and Lands’ End are the only two women’s retailers that would come close to describing the fashionable pieces that you can find from Lane Bryant. Whether you’re looking for a tailored suit for a business meeting or if you need a comfortable cardigan for a weekend with your friends, the choices are endless.