Instead of focusing only on fashion, Nike is a brand that helps to promote a healthier lifestyle. They have been one of the top active wear brands in the world and they keep improving their brand image by offering exclusive collections and products for men, women, and children. Whether you’re looking for running shoes or casual loungewear for after your daily workouts, they truly are a brand that encompasses every part of being an active person.
Blue Ribbon Sports was the original name of the Nike brand when it was established in 1964. Blue Ribbon Sports was originally created by Phil Knight and Bill Bowerman, who started selling Onitsuka Tiger shoes (now known as ASICS) out of their car at track meets. By 1980 the brand had grown to such heights that they owned over 50% of the athletic shoe market in the entire United States. With their iconic Swoosh logo and their trademark slogan, “Just Do It,” Nike was on its way to becoming a household name for anyone who was in the market for athletic gear. Over time, Nike had grown to acquire a variety of popular athletic and shoe brands including Hurley International, Converse, Umbro, and Bauer Hockey though their primary focus was on their core business objectives. Ultimately the company now only owns Converse and Hurley International.
When you enter a flagship store, a retailer that carries their merchandise, or their online store the first thing that you’ll notice is their wide array of shoes. Nike is primarily known for their exclusive collections of sneakers that have been designed and worn by professional athletes including Odell Beckham Jr. and Cristiano Ronaldo. The shoes that they have available range from soccer cleats to casual footwear and depending on the exclusivity of the release, people have been known to line up for their gear days before the release date.
Nike is also relatively well known for their extensive array of activewear including yoga pants, soccer uniforms, and basketball gear. Since they are such a well known brand, you can expect to pay a little more for Nike activewear than other brands such as New Balance. With designs that are exclusive to their trademark but quite similar to other activewear designers such as Under Armour, you will be getting high quality merchandise that puts the company at the front of their industry. Nike and Under Armour are also two brands known to provide uniforms and gear to professional athletes in the NFL, MLB, and professional golfers.