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As one of the most popular activewear designers in the world, Under Armour gives shoppers the ability to find performance gear that can help them to play professional sports or to casually work out on a regular basis. As a brand that has quickly risen to fame as a result of sponsoring many major sports leagues such as the NFL, they are a premier destination for athletic gear. They also have a unique collection of casual apparel for people that want to stay comfortable throughout the day.
Kevin Plank, the special teams captain for the University of Maryland in 1996 created Under Armour out of his grandmother’s basement. He would sell his branded apparel out of the trunk of his car by traveling along the East Coast. Eventually he had gained enough traction to enable him to sell his clothing to a team in 1996 for $17,000. After making a few moves in his lifetime, he finally established the Under Armour headquarters in Tide Point. The idea for the materials used to create his clothing came from his days playing football where his compression shorts would help to keep sweat from aggravating his skin. By using microfibers and wicking synthetic fabric, he created the first athletic shirt designed to keep athletes cool and sweat-free.
The main success of the company was through its involvement with the NFL and Under Armour products were soon shown in major films and advertisements such as Any Given Sunday and The Replacements. Today, Under Armour is one of the top tier brands that you can find from relatively any sportswear retailer in the world. Also, every team in the NFL and other sporting leagues frequently wear it as well.
Aside from the fact that their women’s clothing helps to keep your body dry and cool, the clothes are also known for helping to enhance your performance. From their shoes that are said to help make you run faster to their leggings that help you to get more support while weight training, each of their products have their own unique properties. When you start looking at their women’s clothing you can find pieces to accommodate your type of physical activity. Under Armour is nearly as popular, if not more, than Nike and Adidas, two other sportswear brands that have made their mark on the athletic industry over the years. Constantly seen as the more modernized approach to healthy living, Under Armour is a name brand known around the world.