FREE Shipping over $79 and Easy Returns
details
womenChevron down
  • womenCheckmark
  • girls
  • boys
  • plus
  • juniors
  • maternity
  • designer
  • premium
  • handbags
  • shoes
  • accessories
  • jewelry
Magnifying Glass
There are no results for  but we list thousands of new items every week, so check back!
Content start
2018 thredUP Resale Report

Foreword

I often get asked if resale as a category has hit the mainstream. People want to know if it's had its breakout moment yet. Has it “arrived”? The answer is...sort of. Let me explain.

The truth is more people are shopping secondhand than ever before. In fact, one in three women shopped secondhand last year. Not just at thredUP or in apparel, but across all categories, consumers are shopping smarter and thinking secondhand first. And the number of people who are trying secondhand for the first time is rapidly increasing. 70% of new customers who shopped on thredUP were first-time resale shoppers. 70%!

There is a powerful transformation of the modern closet happening and resale is a key driver.

Resale as a category isn’t alone. The modern consumer now has a choice between shopping traditional retail or trying new, innovative business models. New apparel experiences and brands are emerging at record rates to replace old ones. Rental, subscription, resale, direct-to-consumer, and more. The closet of the future is going to look very different from the closet of today. When you get that perfectly curated assortment from Stitch Fix, or subscribe to Rent the Runway’s everyday service, or find that killer handbag on thredUP you never could have afforded new, you start realizing how much your preferences and behavior is changing.

But innovation can be messy. And that’s where I think we are in the innovation cycle. Sometimes the clothes don’t fit, sometimes the quality doesn’t match the price, sometimes customer service is uneven, or shipping times mess with the best-laid plan. Remember, behind all of these major forces in apparel are complex and sophisticated platforms only starting to mature. As William Gibson, the famous science fiction writer once remarked, “The future is here, it’s just not evenly distributed.” The apparel evolution taking place is less than eight years old. We’re all trying to supplant a tradition that Marshall Field pioneered a hundred years ago!

There is a powerful transformation of the modern closet happening and I’m proud that resale is a key driver of this transformation. If you haven’t seen it firsthand, ask a group of friends to compare their closet of ten years ago to their closet today. We did a comparison in this year’s report and boy it makes for an interesting conversation...

Thank you for picking up a copy of our 6th Annual Resale Report. We’re excited to share it with you!

James Reinhart 2018 Fashion Resale Market and Trend Report | thredUP
James Reinhart 2018 Fashion Resale Market and Trend Report | thredUP
- JAMES REINHARTCo-founder & CEO

The New Normal

Resale Market Will Reach $41B by 2022

Apparel Takes Biggest
Slice of Resale Pie

Current size of resale apparel market graph

Resale Disruptors
Drive Category Growth

Resale is growing 24x faster than retail

Leading Resale Disruptors

thredUP Logo
  • All brand tiers
  • Managed marketplace
  • $130M in funding
TheRealReal Logo
  • Luxury brands only
  • Managed marketplace
  • $173M in funding
Poshmark Logo
  • All brand tiers
  • Peer-to-peer marketplace
  • $153M in funding

Additional Players:

Rebagg Logo
Depop Logo
Tradesy Logo
Grailed Logo

Bye Bye Stigma

Thrift is Going Mainstream

1 in 3womenSHOPPED SECONDHAND
LAST YEAR
*18 years of age and older
1 in 3 Women Shopped Secondhand
44MWOMEN SHOPPED
SECONDHAND IN
2017 COMPARED TO
35MIN 2016

Resale is Capturing Market Share

Marketshare of Resale Apparel

thredUP Converts Skeptics

70% of new customers had never thrifted before

It's not a fad

Thrift Quickly Becomes a Lifestyle

Used Replaces New in Thrifters’ Closets

Every year used clothing becomes a bigger percentage of a person's closet
Thrifters
plan to buy
2xthe amount of
used clothing in
the next 5 years
Thrifters will buy 2X the amount of used clothing in 5 years

3 Surprising Facts You Didn’t Know About Thrifters

66% of consumers use thrift to buy better brands
of consumers use thrift to buybetter brandsthey would otherwise never pay full price for
Recessions spark
thrift activity.
A surge in first-time
thrifters started in
2008
13% of the most active thrifters are millionaires!
of the most active* thrifters aremillionaires
* “Most active” include those who spent $10K or more on thredUP over 2 years or more.

Who Thrifts the Most & Why

Millennial Shopping Habits: It's Complicated

They are wasteful...

18-24 year olds
are the group most
likely to discard
an item after
1-5
wears
Shirt on hanger
Impulse Buy Chart
THRIFTING SOLVES THE
MILLENNIAL DILEMMA
40% of 18-24 year olds shopped resale last year
of 18-24 year olds
shopped resale last year.
That's more than any
other age group under 45

...but hate to waste

Recycle Shirt
77%of millennials
prefer to buy from
environmentally-
conscious brands
They are most likely to
switch to thrift because of
environmental reasons
Environmentally Minded Millennials

Retail is Changing, Not Dying

Meet the Closet of the Future

The Closet of the Future Infographic

The Shift to Thrift

Deeper Discounts Attract Bargain Hunters

50% of customers shifted spend from off-price to thrift

The Same Thrill, But Better Deals:
Shoppers spend less on resale,
but get more overall retail value.

Resale offers greater value than off-price
*Amount spent based on estimated consumer purchases in 2022.
**Value assumes resale apparel sells at a 70% discount to retail price and off-price apparel sells at a 40% discount to retail price.

Variety Rules

Endless New Arrivals & Brands Win Customers

Number of unique
apparel items
stocked (SKUs)
Unique apparel items chart
arrow
THREDUP SELLS
4 T.J.MAXX STORES
WORTH OF ITEMS
EACH DAY
Number of
individual
brands stocked
Chart of individual brands stocked
arrow
THREDUP CARRIES
3X MORE BRANDS
THAN AMAZON

Thrill of the Hunt

Happy Lady
62%of consumers switched to thrift because ofconstant new arrivals
thredUP NEW
1,000new arrivals added to
thredUP each hour
Coral Dress

Wallet Share Shake-Up

Where Consumers Plan to Shift Spend

Consumer Spending Shifts towards Resale Chart

The Hyper-Consumption Antidote

Thrift Offsets Rampant Throw-Away Culture

The Consumption Problem

OVER 1/3 OF
WOMEN WEAR AN ITEM
Many items are worn less than 5 times before being discarded
43% of purchases are impulse buys
43%of all purchases
are "impulse buys"
70%of the average
woman's closet
goes unworn
Many items in the average woman's closet go unworn
quote mark

In case you missed it, fashion is the second-most polluting industry in the world, surpassed only by petroleum.

Picking up and disposing of brand-new clothes all the time drives demand for nonstop manufacturing, which contributes to the fashion industry’s incredible waste.

When you buy something old and previously-loved, you’re extending its lifespan and reducing its carbon footprint.

- EMILY FARRA, editor
Vogue Logo

The Secondhand Solution

Recycle shirt
BUYING A USED
GARMENT EXTENDS ITS
LIFE ON AVERAGE BY
2.2
years
WHICH REDUCES
CARBON, WASTE, AND
WATER FOOTPRINTS BY
73%

A Global Groundswell

The Eco-Impact If Everyone Shopped Thrift

ITEMS UPCYCLED ON THREDUP
52 Million items upcycled on thredup!

If everyone bought used instead of
new for just one year we'd save:

SAVINGS
EQUIVALENT
Tremendous impact if everyone bought used clothing for a year

Slowing Down Fast Fashion

thredUP offers the thrill of
new arrivals, without the
environmental cost
thredUP box
LAST YEAR,
THREDUP RECYCLED
340KFAST FASHION ITEMS
Fashion Brand Logos

Circular and Sustainable Fashion

Retailers and Resellers Unite for a Cause

If every garment was
given a second life...

Smoke stacks icon
We would
reduce waste and
emissions by
73%
Circular Fashion graphic

Going green
means greener profits

Going green
75%of consumers are
more likely to buy from
eco-friendly brands

Circular Fashion Pioneers

Eileen Fisher
REPURPOSED MATERIAL“We start by designing our clothes
to last so they’ll stay in your closet
longer. When you’re done,
we take them back.”
- Eileen Fisher
Stella McCartney
REWARDS FOR RECYCLING“We believe that the future of fashion
is circular – it will be restorative and
regenerative by design and the clothes we love never end up as waste.”
- Stella McCartney
Patagonia
TRADE IN & BUY USED“Our Worn Wear program
celebrates the stories we wear,
and keeps your gear in action
longer through repair and reuse.”
- Patagonia

Financially Fit with Thrift

The Smart Switch that Can Make You Rich

Dresses you can buy for $100

Dresses you can buy for $100
Calculator
BUYING USED* INSTEAD
OF NEW FOR ONE
YEAR SAVES YOU
$2,420
Spending your savings on these
$1.1BThe amount thredUP
customers have saved in
the past five years
shopping secondhand
$160BThe amount we would all
collectively save if we
bought used instead of
new for one year
*Annual savings if you buy used clothing, electronics, and furniture.

Shop Smarter

Brands with the Best Return-On-Investment

Brand Earnings Chart
Chart includes brands that rank above or below average for which thredUP has significant volume.

Brand Investments

Best Return on Investment Brands
Worst Return on Investment Brands

Inside America's Closets

The Top Brands When Compared Across States

Top Supplied Brands by State Graphic
These are the brands that are more likely to be supplied to thredUP by state.

Definitions & Sources

DEFINITIONS

The Resale market includes sales of all used products, both online and offline. It includes sales at traditional thrift stores, established auction sites such as eBay, and other online marketplaces. The price, quality and selection of products vary widely.Resale Disruptors represent a specific segment of the apparel resale market. Resale disruptors focus on higher-quality, gently-used, brand-name products and present a more curated product assortment. Resale disruptors sell their products via peer-to-peer marketplaces, augmented marketplaces and retail stores.

SOURCES

* GlobalData market sizing and growth estimates (2018)Estimated using private and public company data, consumer surveys, retailer tracking, store observations and other secondary sources.* GlobalData consumer survey (2018)A consumer survey of 2,000 women, conducted in February 2018. The survey asked a number of questions about shopping behavior and attitudes. The sample was designed to be representative of age, income and geographical distributions in the U.S.* thredUP brand health survey (2018)A survey of thredUP users, conducted quarterly. The survey asks a number of questions about thredUP brand awareness, shopping behavior and attitudes.
* Crunchbase* thredUP shopper trends* EDITED retail analytics* Water and Resources Action Programme (WRAP) Report (2012)* U.S. Geological Survey* U.S. Census Bureau* U.S. Environmental Protection Agency* Los Angeles County Shared Mobility Action Plan (2018)* Handbook of Life Cycle Assessment of Textiles and Clothing (2015)* Well dressed? The present and future sustainability of clothing and textiles in the United Kingdom (2016)
For More Info:media@thredUP.com
thredUP is an independent reseller of like-new clothing and accessories and is not affiliated with or endorsed by any designer, manufacturer, retailer or brand. All third party brand names and logos used herein are trademarks and/or registered trademarks of their respective holders.
View past reports: 20132014201520162017