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Second Annual Resale Report

top, the largest online resale shop for women’s and children’s fashion, has published its Second Annual Resale Report to provide consumers with tips and best practices for shopping resale and selling the clothing in their closets for cash.

The intersection of resale and e-commerce is a hot place to be in fashion right now, with resale labeled one of the fastest growing sectors of retail and online apparel sales predicted to grow at a rate of 16.4% through 2016. With two years of experience in the fashion re-commerce space, thredUP has insider knowledge on the brands and styles that retain value over time and the amount of money people can – and do – save annually by expanding their online shopping habits beyond retail.

  • $21 Million

    Amount people saved shopping thredUP instead of retail

  • $3.2 Million

    Amount people earned selling their clothing to thredUP

  • 20,192

    Number of brands sold on thredUP

    (compared to 1,500 currently on

  • 62%

    Percentage of customers shopping at thredUP on a mobile device

  • 43%

    Percentage of holiday thredUP shoppers who purchased gifts on the site

The numbers are in and the savings are significant! Nearly 10,000 U.S. cities have adopted fashion resale online, saving over $20M collectively in 2013. Savvy shoppers are consistently turning to the Web for the best prices on high-quality secondhand clothing, and to clean out their closets for cash.

Residents of the following 10 cities proved to be the most fervent adopters of online fashion resale, collectively saving nearly $1.8 million buying and selling clothing on thredUP in 2013.

San Francisco 296
Brooklyn 237
New York City 224
Seattle 188
San Jose 161
Chicago 157
Houston 134
Los Angeles 131
Miami 131
Portland 117

also a 2012 Savviest City winner

The regional trends didn’t stop with savings. We found some city-wide style trends that were worth reporting, too:
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    Designer Styled

    Brooklyn, NY

    Brooklyn tops this list, too, which is no surprise given its nationally renowned street style and love of vintage fashion. Brooklynites purchased the largest quantity of designer brands, including pieces by Stuart Weitzman, Missoni and Dolce & Gabbana on thredUP.

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    Dressed to Impress

    Pleasant Shade, TN

    Pleasant Shade families care about looking their best! These Tennessee residents bought the most formal attire like women’s cocktail dresses, high heels, and kids' dresses, sport coats, button-downs and ties.

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    Fit and Fashionable

    Weston, FL

    Weston is known for being family-oriented and now it can be known for being fit, too! Shoppers from Weston purchased the most exercise clothing and activewear like yoga pants and running tops on thredUP.

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    Fontana, CA

    Just far enough outside of L.A., Fontana has a style of its own: preppy! These Californians purchased the most polos, button downs, blazers and cardigans over any other U.S. city in 2013.

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    Shoe Obsessed

    Lancaster, PA

    Residents of this Philly suburb love finding a good bargain on shoes. The area may be most well-known for its Amish culture, but thredUP will remember Lancaster as the town we shipped the most pairs of shoes to in 2013!

Top three patterns purchased across the U.S. in 2013: Stripes, Florals, Plaids
  • pattern-diag
  • parretn-floral
  • pattern-plaid

With savings up to 90% off retail, there’s really not a bad deal in the house, however, some brands offer consumers the crème de la crème of bargains. Not surprisingly, premium brands dominate this category with the largest number of dollars saved per item and steepest percentage discount.

Women's Brands

AVG. Retail Price

Avg. Thredup Price

AVG. Buyer Savings

Office Chic:

Theory, Ellie Tahari, Diane von Furstenburg




Designer Splurge:

Marc Jacobs, Rebecca Taylor, Tory Burch




Mama to Be:

Pea in the Pod, Mimi Maternity




Cool and Casual:

James Perse, C&C California, J. Crew




Trendy and Hip:

Topshop, Zara, Aqua




At the Gym:

Nike, Lucy, PUMA




Kids' Brands

AVG. Retail Price

Avg. Thredup Price

AVG. Buyer Savings


Janie and Jack Ralph Lauren





LL Bean, Lands’ End




Casual Play Clothes:

Gymboree OshKosh B'gosh Levi’s





Reebok, Adidas




also a 2012 Resale Brand Winner


We’ve noticed trends in the types of products that were most sought-after in 2013, too: shoes, accessories, seasonal pieces, outerwear, dresses and activewear were the most popular categories. And our shoppers pay attention to the fashion trends! Designer jeans, poncho sweaters, leather jackets (pants and skirts, too) were some of the items that flew off our “e-shelves”!


Designer brands comprised a high percentage of the 2013 Resale Brand Winners, which we aren't letting go unnoticed. In spring 2014 thredUP will debut thredUP X, a premium shop featuring on-trend pieces exclusively from designer brands.


Trendy Fashionista — $1,248 Savings

This fashion-forward gal must have the latest looks coming off the runways, but doesn’t want to pay designer prices for them. To stick to a budget and sport the latest styles, she puts most outfits together with brands like H&M and Zara – splurging on a pair of designer denim or quality boots every once in awhile.

Full Price 1920
thredUp Price 672 (based on 48 new pieces a year at $40 each)

A Savings of $1,248 = average cost of one month's rent in the U.S.


Modern and Practical — $1,560 Savings

This shopper adds a handful of new wardrobe staples (a sweater, pair of jeans, shirts) to her wardrobe seasonally and covets brands like J. Crew, Madewell, LOFT; she will occasionally splurge on higher end pieces from designers like Tory Burch.

Full Price 2400
thredUp Price 840 (based on 24 pieces a year at $100 each)

A Savings of $1,560 = meals for one adult for six months


Classic and Fashionable — $1,820 Savings

She routinely buys designer brands that hold up in quality and style for seasons to come; she’s invested in a pair of Frye boots to keep for at least twenty years. This woman shops with conservative frequency but splurges on premium brands like Michael Kors, Alice+Olivia, Joie and enjoys retail stores like J. Crew.

Full Price 2800
thredUp Price 980 (based on 16 pieces a year at $175 each)

A Savings of $1,820 = about four months of car payments


What About the Kids?

By the age of 17, a child has outgrown over 1,300 articles of clothing and his or her parents have spent nearly $14,000 replacing these clothes. Parents can be saving $520 a year, per child, shopping resale!

Note: thredUP prices are calculated based on an average savings of 65% off MSRP

When to Splurge and When to Skimp

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    Our consumer research confirms: Spend the extra dollars when you find great designer fashion second-hand. Premium clothing and shoes hold up in terms of both style and quality over time. And while prices may seem high, it’s nothing compared to what the retail tag will read.

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    Scope out seasonal items like winter jackets in the resale market. At retail, these are more expensive “investment” purchases. Buy gently used, and you’ll be able to afford to mix your outerwear style up more frequently.

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    Hi-Low Fashion is popular in the retail and resale business! While designer brands have proven to have the best buying and selling value, 1/3 of the women’s items thredUP sold in 2013 were lower-priced, trendy brands like Zara, H&M and Forever21.