THREDUPANNUAL RESALE REPORT

2017 Fashion Resale Market and Trend Report | thredUP

Foreword

Breaking news: It's not your mama's fashion industry anymore. Gone are the days of going to the mall to pick up the same clothes everyone else has. Style seekers want one-of-a-kind treasures and they want to experience the hunt for themselves. Resale satisfies these shopping desires where traditional retail falls flat.

Making smart and savvy life choices and financial decisions, the fierce female of today is choosing to be the Boss of her future. She doesn't want to compromise quality for price. She wants it all! The modern Boss woman is an agent of change—speaking with her wallet and creating a massive shift in the fashion industry from retail to resale. Her personal shopping behavior is making a positive impact on a global scale as the environment, economy, and community all benefit from her choices.

“Making smart and savvy life choices and financial decisions, the fierce female of today is choosing to be the Boss of her future.”

Nicole Lapin talks about the many benefits of shopping secondhand - 2017 Fashion Resale Market and Trend Report | thredUP

It is possible to save money and improve your life. Shopping secondhand isn't a sacrifice, it's an investment in yourself. Saving money by being part of the conscious consumer movement allows you to have more time and money for other adventures (or misadventures). We've changed our mindsets from a place of deprivation to a place of aspiration, and our finances and fashion sense have followed.

Nicole Lapin talks about the many benefits of shopping secondhand - 2017 Fashion Resale Market and Trend Report | thredUP
Nicole LapinFINANCIAL GURU AND NYT BEST-SELLING AUTHOR OF BOSS BITCH AND RICH BITCH

Apparel Resale Shows
Explosive Growth

APPAREL RESALE
(OFFLINE AND ONLINE)
$18Bindustry
EXPECTED MARKET SIZE
IN 2021
$33B
Secondhand apparel shows explosive growth - 2017 Fashion Resale Market and Trend Report | thredUP
1/3of women say they wouldSHOP SECONDHAND
Secondhand apparel shows explosive growth - 2017 Fashion Resale Market and Trend Report | thredUP

Resale market
by segment

Secondhand apparel shows explosive growth - 2017 Fashion Resale Market and Trend Report | thredUP

Disrupting with
quality and curation

Secondhand apparel shows explosive growth - 2017 Fashion Resale Market and Trend Report | thredUP
Secondhand apparel shows explosive growth - 2017 Fashion Resale Market and Trend Report | thredUP

Where the value-conscious consumer
shops (and sells)

Augmented
Marketplace

Off-Price
Retailers

Peer-to-Peer
Marketplace

Secondhand apparel shows explosive growth - 2017 Fashion Resale Market and Trend Report | thredUP

An augmented marketplace takes on logistics, photography, and customer service to deliver a more convenient customer experience.

A peer-to-peer marketplace brings buyers and sellers together within a hosted platform to perform transactions.

Millennials and Grandmas Share
Common Life Hack: Thrifting

Two generations,
one shared philosophy

As two generations who grew up during
economic recessions, millennials and grandmas
are mindful consumers who are making a
confident and smart choice to shop secondhand.

Millennials and grandmas share a common love of thrifting  - 2017 Fashion Resale Market and Trend Report | thredUP
Millennials and grandmas share a common love of thrifting  - 2017 Fashion Resale Market and Trend Report | thredUP

Millennials and grandmas are the most
likely age groups to shop secondhand

Millennials are2.4XMORE LIKELY TO BE MOTIVATED
BY ECO-CONSCIOUS FACTORS
WHEN SHOPPING SECONDHAND
Millennials and grandmas share a common love of thrifting  - 2017 Fashion Resale Market and Trend Report | thredUP
Millennials and grandmas share a common love of thrifting  - 2017 Fashion Resale Market and Trend Report | thredUP
Women over 65 are3.4XMORE LIKELY TO BE MOTIVATED
BY VALUE AND SAVINGS WHEN
SHOPPING SECONDHAND

Mindful Millennials Shape
Future of Resale

Millennials are the most likely group
to shop secondhand in the future

Mindful millennials are shaping the future of resale  - 2017 Fashion Resale Market and Trend Report | thredUP
Mindful millennials are shaping the future of resale  - 2017 Fashion Resale Market and Trend Report | thredUP

Over half of millennials consider
the resale value of an item
before they make a purchase

MILLENNIALS ARE75%more likely to be motivated by theENVIRONMENT
Mindful millennials are shaping the future of resale  - 2017 Fashion Resale Market and Trend Report | thredUP
Percent of customers who say they would shop secondhand primarily because of the environment
84%PREFER SOCIALLY CONSCIOUS
BRANDS THAT ALIGN WITH
THEIR VALUES
Mindful millennials are shaping the future of resale  - 2017 Fashion Resale Market and Trend Report | thredUP
65%SPEND THEIR SECONDHAND
SAVINGS ON EXPERIENCES WITH
FRIENDS AND FAMILY

Meet the New High Income Thrifter

Today’s thrift shopper isn’t
who you think she is

High income thrifter. 10% of secondhand shoppers are millionaires  - 2017 Fashion Resale Market and Trend Report | thredUP
NET WORTH OF THREDUP’S MOST ACTIVE SHOPPERS
HIGH INCOME
SHOPPERS ARE
35%MORE LIKELY TO TRY
SECONDHAND THAN LOW
INCOME SHOPPERS
High income thrifter. 10% of secondhand shoppers are millionaires  - 2017 Fashion Resale Market and Trend Report | thredUP
Intent to shop secondhand by income
High income thrifter. 10% of secondhand shoppers are millionaires  - 2017 Fashion Resale Market and Trend Report | thredUP
High income thrifter. 10% of secondhand shoppers are millionaires  - 2017 Fashion Resale Market and Trend Report | thredUP

Secondhand shoppers are

6XMORE LIKELY TO SHOP
HIGH-END BOUTIQUES THAN
DEPARTMENT STORES
2XMORE LIKELY TO SHOP
ONLINE RESALE THAN
ONLINE RETAIL

Resale is Thriving While
Retail is Struggling

Rising intent to shop resale
outpaces retail

Online secondhand apparel grows 20 times faster than retail market - 2017 Fashion Resale Market and Trend Report | thredUP
GOOGLE SEARCH GROWTH FOR APPAREL RESALE
TERMS VS. BRAND NAME RETAIL STORES
Online secondhand apparel grows 20 times faster than retail market - 2017 Fashion Resale Market and Trend Report | thredUP

Resale satisfies discount
appetite and retail suffers

80%AVERAGE DISCOUNT
AT THREDUP
Online secondhand apparel grows 20 times faster than retail market - 2017 Fashion Resale Market and Trend Report | thredUP

of women say they rarely buy
clothing that is not on sale

Online secondhand apparel grows 20 times faster than retail market - 2017 Fashion Resale Market and Trend Report | thredUP

of women say they wouldn’t enter a store unless there were discounts on at least 41% of items

Online secondhand apparel grows 20 times faster than retail market - 2017 Fashion Resale Market and Trend Report | thredUP

Resale makes
shopping fun again

“Consumers are bored with retail.”Business Insider
Online secondhand apparel grows 20 times faster than retail market - 2017 Fashion Resale Market and Trend Report | thredUP
78%of women say they rarely find
anything new or exciting when
shopping at traditional retail stores

Online secondhand apparel grows 20 times faster than retail market - 2017 Fashion Resale Market and Trend Report | thredUP
63%say resale is thrilling because
never know what you’re going to find
1,000+NEW ITEMS ADDED HOURLY
AT THREDUP

Retail Boredom Boosts
Resale Popularity

Resale happy hour!

The perfect time to do a little late-night
shopping after the kids go to bed.

How many minutes we spend on Facebook, Netflix, and thredUP - 2017 Fashion Resale Market and Trend Report | thredUP
SIP & CLICK63%of shoppers agree that
shopping is better with wine

85%of women would rather shop
on the couch with their dog
than go to the mall
How many minutes we spend on Facebook, Netflix, and thredUP - 2017 Fashion Resale Market and Trend Report | thredUP
76%of shoppers sayTHE FUN FACTORis one of the top 3 reasons
they shop resale
How many minutes we spend on Facebook, Netflix, and thredUP - 2017 Fashion Resale Market and Trend Report | thredUP
Peak Shopping Time9-10pmON THREDUP
How many minutes we spend on Facebook, Netflix, and thredUP - 2017 Fashion Resale Market and Trend Report | thredUP

Online resale rivals other forms
of nightly entertainment

How many minutes we spend on Facebook, Netflix, and thredUP - 2017 Fashion Resale Market and Trend Report | thredUP
How many minutes we spend on Facebook, Netflix, and thredUP - 2017 Fashion Resale Market and Trend Report | thredUP
How many minutes we spend on Facebook, Netflix, and thredUP - 2017 Fashion Resale Market and Trend Report | thredUP
How many minutes we spend on Facebook, Netflix, and thredUP - 2017 Fashion Resale Market and Trend Report | thredUP
How many minutes we spend on Facebook, Netflix, and thredUP - 2017 Fashion Resale Market and Trend Report | thredUP

Resale Disruptors are a
Threat to Off-Price Chains

RESALE DISRUPTORS
ARE GROWING
5XAS FAST AS OFF-PRICE
Why shopping at thredUP is better than going to TJ Maxx or Marshalls - 2017 Fashion Resale Market and Trend Report | thredUP
RESALE SHOPPERS ARE2XMORE LIKELY TO SHOP ONLINE
THAN OFF-PRICE SHOPPERS
Why shopping at thredUP is better than going to TJ Maxx or Marshalls - 2017 Fashion Resale Market and Trend Report | thredUP
50%of thredUP shoppersSAY THEIR SECONDHAND
PURCHASES REPLACE ONES
THEY WOULD HAVE MADE AT
TJ MAXX OR MARSHALLS
OFF-PRICE AND RESALE SHOPPERS
SAY THEIR PRIMARY MOTIVATION IS
The thrill of the
bargain hunt
Why shopping at thredUP is better than going to TJ Maxx or Marshalls - 2017 Fashion Resale Market and Trend Report | thredUP

Resale’s competitive edge

Why shopping at thredUP is better than going to TJ Maxx or Marshalls - 2017 Fashion Resale Market and Trend Report | thredUP
Why shopping at thredUP is better than going to TJ Maxx or Marshalls - 2017 Fashion Resale Market and Trend Report | thredUP
Why shopping at thredUP is better than going to TJ Maxx or Marshalls - 2017 Fashion Resale Market and Trend Report | thredUP
Why shopping at thredUP is better than going to TJ Maxx or Marshalls - 2017 Fashion Resale Market and Trend Report | thredUP
Why shopping at thredUP is better than going to TJ Maxx or Marshalls - 2017 Fashion Resale Market and Trend Report | thredUP
Why shopping at thredUP is better than going to TJ Maxx or Marshalls - 2017 Fashion Resale Market and Trend Report | thredUP

Resale Consumers Choose
Access Over Ownership

One in, one out

Average number of clothing purchased has decreased significantly - 2017 Fashion Resale Market and Trend Report | thredUP

They are opting for continuously revolving closets,
cutting the clutter and increasing the joy.

70%of people who have recentlyDECLUTTEREDfeel a greater sense of control
over their lives
Average number of clothing purchased has decreased significantly - 2017 Fashion Resale Market and Trend Report | thredUP
“More and more individuals,
couples, and families are choosing
to trade in space for simplicity.”
The Huffington Post

Consumers are buying less stuff

Average number of clothing purchased has decreased significantly - 2017 Fashion Resale Market and Trend Report | thredUP
Average number of clothing items purchased by women each year

The untapped potential of the American closet

The average woman
doesn’t wear 60% of her closet

$220BTHE RETAIL VALUE OF UNWORN
CLOTHING IN WOMEN’S CLOSETS
ACROSS THE COUNTRY

Total items sent
to thredUP

Average number of clothing purchased has decreased significantly - 2017 Fashion Resale Market and Trend Report | thredUP
THREDUP PAID OUT OVER$58MTO SELLERS IN THE PAST
FIVE YEARS

Top Resale Fashion Trends

Fastest-selling
category:
Shoes

#1 BEST-SELLING BRANDSteve Madden
79%AVERAGE SAVINGS ON
A PAIR OF KILLER HEELS
FASTEST-SELLING STYLESAnkle booties and sneakers
Fastest-selling category and Fastest-buying category - 2017 Fashion Resale Market and Trend Report | thredUP
Best value
category:
Denim

#1 BEST-SELLING BRAND7 for all mankind
80%AVERAGE SAVINGS
ON PREMIUM DENIM
45%OF WOMEN SAY THE
PERFECT-FITTING JEANS MAKE HER
FEEL LIKE HER BEST SELF
Fastest-selling category and Fastest-buying category - 2017 Fashion Resale Market and Trend Report | thredUP
Fastest-growing
category:
Activewear

#1 BEST-SELLING BRANDlululemon athletica
56%OF WOMEN SAY THEY WEAR
ACTIVEWEAR TO LOUNGE OR
RUN ERRANDS
Fastest-selling category and Fastest-buying category - 2017 Fashion Resale Market and Trend Report | thredUP
Fastest-selling category and Fastest-buying category - 2017 Fashion Resale Market and Trend Report | thredUP
MOST POPULAR
DESIGNER BRANDS
Eileen Fisher, Vince, DVF, Tory Burch,
Joie, 7 For All Mankind, Joe’s Jeans
Fastest-selling category and Fastest-buying category - 2017 Fashion Resale Market and Trend Report | thredUP
TOP SELLING
ACCESSORY BRANDS
Coach, Vera Bradley, Kate Spade New York,
MICHAEL Michael Kors
Fastest-selling category and Fastest-buying category - 2017 Fashion Resale Market and Trend Report | thredUP
EMERGING
DESIGNER BRANDS
Theory, Elie Tahari, Trina Turk,
Nanette Lepore, Rebecca Taylor

Resale is the Secret to Buying
Brand Names for Less

It’s the shopping hack retailers don’t want you to know about.
Resale is the secret to buying brand names for less - 2017 Fashion Resale Market and Trend Report | thredUP

An independent shopper took the virtual price comparison challenge and found the same items in each of these online stores

Resale is the secret to buying brand names for less - 2017 Fashion Resale Market and Trend Report | thredUP
“Shopping secondhand
isn’t a sacrifice, it’s your
ticket to the good life.”
Nicole LapinFinancial guru and
NYT best-selling author of
Boss Bitch and Rich Bitch
Resale is the secret to buying brand names for less - 2017 Fashion Resale Market and Trend Report | thredUP
DID YOU KNOW?The average order at thredUP
saves you
$177If you shopped secondhand
exclusively for one year,
you would save
$2,129

Resale Reduces Fashion’s
Environmental Impact

in 2016, thredUP
collectively saved:

Resale reduces fast-fashion’s environmental impact - 2017 Fashion Resale Market and Trend Report | thredUP
128M lbs of CO2 =
8,111 households’ yearly
electricity use
Resale reduces fast-fashion’s environmental impact - 2017 Fashion Resale Market and Trend Report | thredUP
14M items UPcycled =
140 Nordstrom
department stores
Resale reduces fast-fashion’s environmental impact - 2017 Fashion Resale Market and Trend Report | thredUP
10B gallons of water =
15,784 Olympic-size
swimming pools

Due to the rise of fast fashion, textile waste has risen from 7% to 30% in the past five years. Resale has proven to be a smart alternative that is good for the planet and our communities.

Resale reduces fast-fashion’s environmental impact - 2017 Fashion Resale Market and Trend Report | thredUP
52%SAY THE ENVIRONMENT
INSPIRES THEM TO SHOP
SECONDHAND
Resale reduces fast-fashion’s environmental impact - 2017 Fashion Resale Market and Trend Report | thredUP
IF ALL OF THAT CLOTHING WERE
REUSED OR RECYCLED,
it would save 6 million
items from ending up
in landfill per year
Recycled shirts

Resale Sweeps
Across America

Buyer and seller’s rapid expansion over the past four years

Buyer and seller growth heat map - Resale sweeps across America - 2017 Fashion Resale Market and Trend Report | thredUP

Definitions & Sources

Definitions

The Apparel Resale market represents all secondhand apparel both online and offline. It includes traditional thrift stores, established auction sites such as eBay, and other online marketplaces. The price, quality and selection of products vary widely.

Resale Disruptors represent a specific segment of the apparel resale market. Resale disruptors focus on higher-quality, gently-used, brand-name products and present a more curated product assortment. Resale disruptors sell their products via peer-to-peer marketplaces, augmented marketplaces and retail stores.

thredUP’s most Active Shoppers are customers who have placed 4+ orders within a 12 month period

Sources

GlobalData (2017) Retail thredUP survey
Cassandra Reports (2016) Buy Not report
The Intelligence Group Report which tracked shopping habits of 1,300 people aged 18 to 34
thredUP (2017) SurveyMonkey Shopping survey to thredUP customers
Research Conducted on Off-Price Retailer Websites
Oracle Data Cloud 2017 Analysis
Internal thredUP Data Analysis
Study by First Insight Research Firm
thredUP Cusomter Behavioral Analaysis (Internal Data)
Facebook Poll (2017) to thredUP fans on Facebook
thredUP Internal Data Analysis as of April 2017
Council for Textile Recycling (2017)

Google Search Trends of Resale keywords (ie resale, secondhand and second hand shop) and Retail keywords (ie buy clothes online, online shopping, shop clothes)

Average Session Duration: eMarketer (Apparel E-commerce), VertoAnalytics (Gaming), TIME (Netflix), SocialMedia Today (Facebook), Internal thredUP Data (Online Resale)

For more information, please contact Karen Clark -