Published on september 23, 2021

Madewell x thredUP Partner on A Circular Store, an NYC Pop-Up

written by Team thredUP

A Circular Store is open 9/23 thru 10/31 at 89 N. 6th Street, Williamsburg, Brooklyn, upstairs from Madewell Men’s. Store hours are Monday-Saturday, 11am-8pm ET and Sunday, 11am-7pm ET.


At thredUP, we believe that change starts with choices, like choosing used over new. And, we’re thrilled to announce a new kind of shop embracing that very concept. 

“A Circular Store,” an immersive shopping experience in partnership with Madewell Forever, is aimed at educating consumers on the impact of circular fashion — all while providing a covetable assortment of secondhand finds. You can peep the one-of-a-kind shop on TikTok!



The concept shop marks the first time customers can shop a full assortment of preloved Madewell sourced from thredUP (IRL!). Shoppers can choose from categories beyond denim — think dresses, jackets, and more — with prices ranging from $10-40 (AKA: a secondhand paradise for Madewell devotees).


“For too long, the fashion industry has operated with a linear, disposable model. We’ve designed a store to represent the future of fashion — a circular future in which retailers design for longevity and consumers shop with resale in mind. Our hope is that visitors will leave inspired and armed with the knowledge they need to take a more sustainable approach to their wardrobes. We believe that retail and resale working together is a necessary next step in achieving our vision of a circular future for fashion.” 

– Erin Wallace, VP of Integrated Marketing at thredUP



Designed Hoping to inspire customers to extend the life of clothes, stats about fashion waste and steps for creating a circular wardrobe create impactful touchpoints throughout the store and also make for Instagrammable moments — #thriftloudly. For a truly interactive experience, QR codes at various stations offer a deeper dive into how to buy, wear, care for, and pass on clothes for the planet. 



In addition to the amazing selection of gently-used Madewell styles, A Circular Store features a mending station. Visitors can bring their clothes in need of some TLC and get them expertly repaired on-site or tailor clothes purchased in store to keep them in the circular economy and help reduce the consumption of new styles. And, drumroll, for an officially circular experience, customers can grab a thredUP Clean Out Kit to help extend the lifecycle of gently used clothes and keep them out of landfills. 

2021_09_20_THREDUP_MADEWELL_0253-AA More Sustainable Future of Fashion 

If a love for Madewell isn’t enough to visit the experiential shop, here are some fast facts to inspire a more sustainable future of fashion:

– the fashion industry is on track to consume 26% of the world’s carbon budget by 2050

– 36 billion clothing items end up in landfills every year

– 95% of the apparel thrown away in the U.S. annually could be recycled or reused

Source: thredUP 2021 Resale Report 

This continuation of thredUP and Madewell’s ongoing partnership offers a glimpse into what a more circular future for fashion could look like if we all reused more and discarded less.

Visit Madewell for more information.