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October 7, 2024

10 Most Popular Kids’ Clothing Brands and Where To Get Them

There’s nothing quite as fun as buying cute kids’ clothes, whether it’s a onesie for a new baby or school clothes for your little ones. But children outgrow clothing fast—it can feel like you’re always selling old clothes and searching for new things, so it’s important to shop mindfully.

This is your go-to guide to the most popular kids’ clothing brands on ThredUp, meeting needs for everything including practical baby clothes and tween fashion.

Top 10 children’s clothing brands

Jump into our list of the top 10 kidswear brands, covering popular categories like sleepwear, formal dresses, and accessories. Say goodbye to last year’s clothes and choose the best styles for the children in your life.

1. Janie and Jack

A toddler with brown hair sitting in a red theater chair. She’s wearing a white dress with a red floral pattern and red shoes.
Source: Janie and Jack

Best for classy-cute kidswear

Age range: Newborn–18

Janie and Jack is one of our favorite kids’ clothes brands offering sophisticated looks with a grown-up edge—think suede skirts, berets, and chic paper-bag waist pants—that still maintain childish appeal with whimsical patterns and bright colors.

The price tags are the main drawback to shopping at Janie and Jack’s, but you can grab the same looks for less by thrifting them on ThredUp.

For girls’ clothing, we love the ruched sleeves and white faux fur, which give off a cute Parisian vibe. Our favorite boys’ fashions are Cape Cod-style cable-knit sweaters and cardigans.

2. Hanna Andersson

A child standing on a wooden floor with their parent behind them. Both are wearing matching light blue pajamas with a polar bear pattern. 
Source: Hanna Andersson

Best for parent-child matching outfits

Age range: Newborn–12

Hanna Andersson is well-known for their adorable matching family sets, from pajamas to daily wear. Quality is another stand-out characteristic, as they use 100% organic cotton to make their iconic, colorful clothing.

They stock a massive variety of products, from muted overalls to Disney onesies. All of Hanna Andersson’s clothing is designed to be comfortable, but the sweats, hoodies, and casual tees stand out for their extra coziness.

Unfortunately, the return policy is disappointing, as shoppers must pay both a shipping and restocking fee, even if they only exchange.

3. Tea Collection

Two children standing in a sandy horse pen. The one on the left is wearing a red striped shirt and red pants, and the one on the right is wearing a blue dress. 
Source: Tea Collection

Best for lasting quality

Age range: Newborn–16

A top brand for kidswear, Tea Collection boasts lasting hand-me-down quality, so you can get the most out of every adorable piece. They’re also known for their globally-inspired designs, including stylized tigers, graceful white rabbits, and Turkish teapots.

Some people struggle with the price tags, especially because little ones quickly outgrow and stain their clothes. We recommend thrifting Tea Collection’s bold designs on ThredUp—their fabrics are made to last, so you’ll have every preloved item for years.

4. Nordstrom

Two children sitting on a staircase surrounded by two backpacks and a lunch bag. The one on the left is wearing a white tank top and loose olive-colored trousers, and the one on the right is wearing a collared red-and-blue shirt and jeans.
Source: Nordstrom

Best for formal and semi-formal occasions

Age range: Newborn–tween

Nordstrom is a retailer that sells high-end brands as well as their own lines. They’re a versatile shop with many different categories, such as underwear and swimsuits, but our favorite category to shop for kids is formalwear. They offer ruched dresses, buckled flats, and kids’ dress slacks so your little ones can look their best for any party you attend.

Nordstrom is a luxury department store, so prices can run a little high. We recommend waiting for a seasonal sale or browsing ThredUp for the same dresses and Mary Janes.

5. Mini Boden

Two children standing in the grass. Both of them are wearing blue cardigans, overalls, tights, and mismatched sneakers.
Source: Mini Boden

Best for vibrant, colorful clothes

Age range: Newborn–14

Mini Boden is a British brand that emphasizes the whimsy and fun of childhood. Their products feature bold colors, beautiful embroidery, and playful pom-poms. 

This is our top choice if you’re searching for a fairytale-type look. They even offer novelty wizard cloaks, bat capes, and pumpkin berets so your favorite niece or nephew can play dress up in warm, high-quality clothing.

Mini Boden also stocks all the essentials, including joggers, hoodies, T-shirts, and skirts.

6. Gap

A young girl wearing a beige sweater. She holds her fists up underneath her chin, displaying the sweater’s sleeves.‍
Source: Gap

Best for older kids and tweens

Age range: Newborn–18

Gap provides clothes for every age, but we love the variety and style they offer tweens. Each item is classy and muted, and the fashions range from casual sweaters and drawstring pants to semi-formal puff-sleeve dresses.

They offer endless footwear options so you can find shoes that go with everything, like sneakers, ankle boots, and flats.

On ThredUp, you can thrift the perfect Gap look for your tween or browse the best Baby Gap clothes for infants and toddlers.

7. Primary

Four children in colorful clothing. The one on the far left is wearing a blue shirt, shorts, and bucket hat; the one in the left-middle is wearing a blue shirt and green shorts; the one in the right-middle is wearing a pale shirt, orange shorts, and tan bucket hat; and the one on the far right is wearing an orange shirt and purple shorts.
Source: Primary

Best for gender-neutral clothing

Age range: Newborn–14

Primary is a unique, forward-thinking kids’ clothing brand that doesn’t sort fashion into “boys” and “girls”—everything is gender-neutral and categorized as “baby” and “kid.” This makes it easy for kids to feel comfortable wearing whatever they’re happiest in. A boy shouldn’t have to feel awkward buying a pink shirt with a flower on it!

The biggest drawback is the lack of neutral colors. Primary only sells the boldest clothing, so you and your kids have to love that bright aesthetic.

8. Zara

Two children standing on a gray backdrop. The one on the left is wearing a black sweater, and the one on the right is wearing a green sweater and a brown knit cap.
Source: Zara

Best for neutral tones

Age range: Newborn–14

Zara has a wide range of simple, chic kids’ clothes in muted tones. These minimalist pieces emphasize cream, beige, and brown while still sporting subtle patterns like pinstripes and flowers.

We love their huge collection of children’s footwear, including flats, sandals, boots, and sneakers, all available in delicate shades of white and cream. Just be sure to check out our guide on how to clean white sneakers since kids are known to get dirty! 

To take advantage of the brand’s cute looks while avoiding their fast-fashion footprint, thrift Zara’s kids’ clothes sustainability on ThredUp.

9. Pehr

A baby wearing a denim-style bucket hat and a beige T-shirt. Their parent is holding them and is mainly off-screen.
Source: Pehr

Best for newborns and babies

Age range: Newborn–8

Pehr is our top choice for baby clothes. While many companies offer infant apparel as one of many age ranges, Pehr specializes in them. They use organic cotton for comfort and quality and design each piece to withstand eating, crawling, and sleeping.

The brand provides every closet staple, including rompers, onesies, and dresses. You can also find accessories and nursery items like mobiles and crib sheets.

Their only downside is the limited age range. Pehr’s quality and commitment to sustainability make you wish you could keep buying their clothing forever, but their range cuts off at eight years old.

10. Petite Plume

Seven family members out in their yard wearing holiday loungewear and pajamas, primarily in shades of blue and red. Most of them sit or lean against a bench, and one leans against a cut fir tree.
Source: Petite Plume

Best for sleepwear

Age range: Newborn–14

Petite Plume is a brand that focuses solely on loungewear and pajamas, leaving you spoiled for choice. They provide nightgowns, shorts, robes, and family PJ sets. You can even grab matching doll pajamas and dog bandanas for full family coordination!

There are endless styles and colors, whether you’re going for classic solids or charming patterns.

Unfortunately, they have a very narrow return window. Shoppers must return unwanted items within 14 days of shipping. This can be problematic if you live in a remote or rural area.

Thrift big brands for your little ones with ThredUp

With thousands of unique clothing brands, there’s something for every kid out there. Thrift with your family in mind on ThredUp.

ThredUp is the perfect platform to find fashion-conscious, budget-friendly kids’ clothes. Home in on specific styles and colors with our Improved Search feature—it processes natural language, so you can use phrases like “cute summer camp shorts” and find endless inspiration. Also confidently clean out your kids’ wardrobe, knowing you can refresh it with something equally adorable and affordable on ThredUp.

Explore ThredUp today and find inspired looks for your favorite little ones.