There are a wide variety of women’s retailers in the world including Coldwater Creek, Lane Bryant, and J. Jill. As an exclusive clothing designer and manufacturer, the women’s clothing you find through their collections are designed for women with every style. All of their products are specially designed by a team of in-house designers to ensure that every woman can wear clothing that is ahead of the trend. As a national retailer that focuses on providing affordable, versatile, and comfortable women’s clothing, they are one of the fastest growing retailers in the industry today.
The company found its start in 1959 through the eyes of Karl and Marianne Lipsky. They created a store named Jennifer House and later developed a catalog for their merchandise, changing the name of the store to Jennifer and Jill. By 1997 the brand had gained an ample amount of traction, focusing on developing exclusive lines of clothing that were known as their private label collections. By 2006, the now rebranded J. Jill had over 159 stores throughout North America and began to focus on continuing to grow the company by creating new collections and lines that would appeal to the everyday shopper.
As a women’s clothing retailer it is important to take every type of woman into account when you’re designing your merchandise. Much like Lane Bryant and Coldwater Creek, J. Jill makes sure that they not only offer their traditional lines but they also have petite, tall, and plus size women’s clothing. Most of the merchandise that they have in-store caters towards middle-aged to older women, though they do have exclusive collections that appeal to the more fashion forward young adult.
In order to make sure that their clothing is accessible to every generation, they also make sure that they have some of the lowest prices that you’ll find from other women’s retailers. With the high quality materials that they use while constructing their clothing, the pieces that you buy are set to last you an incredibly long period of time. What makes J. Jill different from the competition is that they don’t rely on a single fashion style throughout the years, the company is constantly changing and adapting to new trends. They give the every day shopper the ability to find high quality and modern merchandise for an affordable price so they can look and feel their best. With many influences from runways and other women’s clothing retailers, J. Jill is a brand to look out for.