One of the most quintessential aspects of North American fashion is denim, whether it’s denim jackets or a great pair of jeans. Levi’s is by far one of the most notable denim companies in the world, particularly in North America, as they are known for their high quality materials, array of fits and designs, and great styles to accommodate every person’s wardrobe. With a modern appeal much like Lucky Brand, Levi’s Jeans can easily fit into the closet of the everyday cowboy or a haute couture fashionista.
Levi’s has a strong history dating back to the 1960’s where they took advantage of the popularity of blue jeans throughout the decades. Over the years, the company began to expand by adding new styles and putting their clothing on models to help advertise what they had to offer. In fact, stonewashing was a method of distressing denim that had been coined by Levi’s and is now one of the most popular types of washes that you can find. Between 1964 and 1974 there were over 63 manufacturing plants developed in the United States and over 23 in overseas locations. They branched out to create Dockers, a less expensive denim brand that was sold in department stores.
Today, Levi’s is one of the front-runners in the denim industry, giving shoppers the ability to find pairs of jeans that they typically wouldn’t find elsewhere. With a variety of different sizes, styles, washes, and cuts, they are one of the most diversified clothing retailers in the world. As well as their typical pairs of jeans, the company has a collection of women’s clothing ranging from casual shirts to accessories that you can easily pair with their denim. You might find that Levi’s jeans are quite similar to what you would expect to find from Lucky Brand and other high-end denim retailers.
One of the most notable benefits of Levi’s jeans is the fact that they are designed to last. There are shoppers that still have pairs of denim from when they were young adults as their clothes are designed and manufactured to last throughout the years. Constantly discussed in popular media, worn by some of the most popular celebrities in the world, and found in a variety of men’s, women’s, and children’s closets, there isn’t a better name brand jean manufacturer in the world. In over 50 years, Levi’s has become a household name and for good reasons.