As one of the most influential ready to wear fashion retailers in the world, Zara caters to the modern man and woman that always want to look their best. All of the garments in their collection are based on recent trends that have been seen on runways but have been converted to appeal to the everyday shopper. With prices that are quite affordable for such a high-end brand, they have formal and casual clothes that appeal to the masses.
Zara caters to exclusive shoppers that are interested in pieces that you typically wouldn’t find from generic clothing retailers. The company was founded in Galicia, Spain by Rosalia Mera and Amancio Ortega. Zara was originally named Zorba, after a popular movie at the time, but was later changed to Zara due to a competing bar down the street from their store. Their first collection of clothing included low priced replicas of high-end fashions that you would find from popular designers. During the 1980’s, they decided to cater to a different audience, by bringing in interest from teens and young adults. Over the years they wanted to become the front-runners of the fashion industry, so they began to change the way they manufactured and designed clothes by using computers and groups of designers.
When you start browsing through their inventory you’ll notice they have a similar style to H&M, another clothing brand that focuses on the latest trends. Also, the two stores are known for their collection of basics, which range from camisoles to undergarments. Zara basic is one of the most popular lines that they carry as you can buy high quality t-shirts, pants, and sweaters if you’re not interested in the other ornate garments that they have for sale. The brand has diversified since their opening, offering a variety of collections including Zara Kids, Zara Home, and their exclusive collection of men’s products. They help to meet customer demand by making sure that new items are shipped to each store twice a week. After being designed, the new pieces take only 15 days to get to the store so they are always ahead of the trend.
Although their women’s clothing offers a luxurious appeal, you won’t have to worry about spending thousands of dollars on a new wardrobe. With prices that are similar to less expensive clothing chains such as H&M, Zara is an affordable brand for the everyday shopper.